Summary

Mars: Coronavirus (COVID-19) Company Impact reports key findings as of April 15, 2020 based on market analysis and brand diversification by industry and geography.

Mars may witness a significant reduction in its overall sales; however, the product diversity of its brand may reduce the losses incurred due to COVID-19. Some staple categories could well benefit, but as these constitute a very small share in the company’s revenue it may not have a huge impact. The company needs to update its strategies to minimize loss of brand sales. In addition, the company should launch various discount offers to attract consumers.


Scope

  • Mars’s strategy of strengthening its social and digital media presence is likely to reduce the impact of the COVID-19 outbreak on its sales.
  • Mars’s food business should focus on defensive strategies to mitigate losses.
  • Mars’s pet care business is likely to be impacted by the economic downturn caused by the disease outbreak.




Reasons To Buy

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  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.