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“The growing need to optimize business processes for meeting the dynamic requirements of customers expected to drive the WCM market”
The Web Content Management (WCM) market size is expected to grow from USD 6.0 billion in 2020 to USD 13.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period. The major factors driving the growth of the WCM market include the demand by organizations to increase their revenue by delivering personalized content for customers, increasing the number of interactions with the customers online, and maintaining the brand presence.
By component, services to grow at a higher CAGR during the forecast period
By component, the services segment is estimated to grow at a higher CAGR during the forcast period. Many organizations are expected to adopt WCM solutions, which will require the provision of specialized services, such as training and support, implementation and consulting. This segment will help organizations to incorporate WCM solutions. It will also allow end users to focus on core business operations.
Cloud deployment type to grow at a higher CAGR during the forecast period
Small and Medium-sized Enterprises (SMEs) are expected to adopt WCM solutions over the cloud. This is due to the low cost of ownership, easy management of WCM solutions, ease of implementation, and high flexibility as per business needs. The cloud deployment type is also expected to ensure easy updates of the software. SMEs do not have enough capital to invest on huge IT resources, enabling them to focus on core business functions.
Retail and consumer goods vertical segment to grow at the highest CAGR during the forecast period
The Retail and consumer goods verical is expected to adopt WCM solutions at the highest CAGR during the forcast period. The vertical is a highly consumer centric indusrty. Personalized content delivery is in high demand from this vertical. WCM solutions help build an organization’s brand presence across the globe, increasing its intearctions with customers, with the aim to retain customers visiting websites.
Asia Pacific to grow at the highest CAGR during the forecast period
Major economies in the Asia Pacific (APAC) include China, Japan, India, Australia, and Singapore. Economies in the region have started investing heavily in the startup ecosystem. The region also has a competitive advantage over other regions, due to the easy availability of cost-efficient software and trained workforce, and flexible regulations and policies. The increasing IT investments (As per Nasscom in 2018 IT spend in India was 1.4 trillion), need to enhance data-based decision making, and boost the efficieny of employees , is expected to drive the WCM market forward.
- By Company Type: Tier 1 – 50%, Tier 2 – 27%, and Tier 3 – 23%
- By Designation: C-level – 43%, Directors – 27%, and Others – 30%
- By Region: North America – 46%, Europe – 26%, APAC – 16%, MEA– 7% and Latin America- 5%
Some prominent WCM vendors across the globe profiled in the WCM market study include IBM Corp. (US), Adobe Inc. (US), OpenText Corporation (Canada), Oracle Corporation (US), Microsoft Corporation (US), Progress Software Corporation (US), Upland Software Inc. (US), SDL plc (UK), Sitecore (US), Crownpeak (US), Acquia (US), Episerver (US), Rackspace Inc. (US), e-Spirit (US), Percussion software (US), Kentico (Czech Republic), Angler Technologies (India), Contentful (Germany), HCL Software (India), and MODX (US).
The market study covers the WCM market across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component, deployment type, organization size, verticals, and regions.
The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key benefits of buying the report
- The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall WCM market and its segments.
- This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses, and to plan suitable go-to-market strategies.
- The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.