Mobile Apps Global Industry Guide 2014-2023


Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: Market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.

Essential resource for top-line data and analysis covering the global mobile apps Market. Includes Market size and segmentation data, textual and graphical analysis of Market growth trends and leading companies.

Key Highlights

  • The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
  • The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems).
  • Any currency conversions have been carried out using constant annual average 2018 exchange rates.
  • The global mobile apps market had total revenues of $443.0bn in 2018, representing a compound annual growth rate (CAGR) of 9% between 2014 and 2018.
  • The browsing/WAP segment was the market’s most lucrative in 2018, with total revenues of $307.1bn, equivalent to 69.3% of the market’s overall value.
  • The market varies considerably with developed markets tending to have growth driven by increased penetration on a relatively stalled customer base, whereas developing economies have a rapidly expanding customer base.


  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global mobile apps Market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global mobile apps Market
  • Leading company profiles reveal details of key mobile apps Market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global mobile apps Market with five year forecasts

Reasons To Buy

  • What was the size of the global mobile apps Market by value in 2018?
  • What will be the size of the global mobile apps Market in 2023?
  • What factors are affecting the strength of competition in the global mobile apps Market?
  • How has the Market performed over the last five years?
  • What are the main segments that make up the global mobile apps Market?