Global halal food & beverage market is growing at a CAGR of 6.6% during the forecast period (2020- 2025).

  • There is rising interest among consumers in the consumption of organic and natural food and beverage products, which represents a strong adjacent market for halal food products to address.
  • Halal beverages are expected to be increasingly made available in western-style grocery stores, including supermarket and hypermarket chains. In many countries, supermarkets and food producers have started reaching out to Muslim consumers by offering a wider selection of halal beverage products.
  • Players in the market are also adopting various marketing strategies, like product innovation, product line expansion, and customization, and are relying on maintaining the standard level of nutrient content and tastes. Moreover, companies are increasingly complying with halal-based preparation as this certification provides both quality and taste level, thereby, providing an edge in the marketplace. Major brands that carry halal labels on their beverages include Ribena (Suntory), Pokka (Sapporo), Sunkist (Sunkist Growers), and a range of Coca-Cola products.



Key Market Trends


Increasing Muslim Expat Population

The global muslim population is increasing, so is the demand for food products that are halal certified. The expenditure on food products from Muslim countries across the globe has registered substantial growth in the past couple of years which is strongly accelerating the halal food and beverage products market. The halal food and beverage sector has grown substantially during recent years, globally. Halal certification meets the increased need for quality assurance. Also, multinational food producers across the world continue to get the halal certification, indicating the sector’s broader viability, from Haribo candy to Nestle, to Saudi Arabia’s Savola Group. To cite an example, in 2018, Mitsubishi Corporation, a Japanese manufacturer, acquired a minority stake in the United Arab Emirates’ Al Islami Foods, which is a halal food company.

Asia-Pacific Region Emerges as The Fastest Growing Market

According to the Pew Research Center report, by 2050, the Muslim population across the world is expected to reach 2.76 billion, or 29.7% of the world’s population. Furthermore, Asia, which is currently home to the majority of the world’s Muslims (61.7%) than all the other regions combined, is likely to continue to host most of the world’s Muslims, however, with a smaller share (52.8%). Indonesia has the largest Muslim population in the world and spent an aggregate USD 218.8 billion across the Islamic economy sectors in 2017. The vendors operating in the APAC market are certified by halal certification organizations; these organizations operate under the Sharia law (rules and principles that a Muslim is required to follow).Indonesia is one of the major countries in the APAC region has the largest retail sales value of soft drinks with the halal label. Singapore is perhaps the most cosmopolitan country in the region that has halal-labeled soft drinks available across all categories, with juice and RTD tea contributing to most of the sales in the country.

Competitive Landscape


The global halal food and beverage market is highly competitive with several players competing to get a major share in the market. The leading players in the market have a wide geographic presence supported by brand loyalty among the consumers, which gives these companies an upper edge among their competitors. The major manufacturers operating in the market focus on expanding their presence and developing various flavors in various product segments, in order to cater to the needs of consumers. Moreover, brand awareness among the consumers gives them a competitive advantage in the market. For instance: Nestl? (Malaysia) Berhad has invested more than MYR 100 million to expand its MILO factory in Chembong, Negeri Sembilan, in line with its strategy of driving strong, profitable, and sustainable growth and investing in Malaysia as a key manufacturing hub for the Nestl? Group.

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