Market Overview

Global Baby Diapers market is expected at a CAGR of 5.6% during the forecast period 2019 – 2024.

  • Today’s baby diaper market has grown increasingly complex with changing customer’s preferences. Ongoing advancements in the fabric used in a diaper, absorption capabilities, and special user-friendly features of diapers have led competitors to gain higher market share.
  • Growing demand for natural and hygienic products is forcing manufacturers to develop bio-based disposable diapers, which is also projected to propel market demand.



Scope of the Report


Global baby diapers market is segmented by product type, which is classified is cloth diapers, disposable diapers, bio-degradable diapers, and others. By distribution channel, which is classified as supermarket/hypermarkets, convenience stores, pharmacy, online retail channels, and Geography. Moreover, the study provides an analysis of the organic baby diapers market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Key Market Trends


Growing in Demand for Biodegradable Diaper Pants

Today’s baby diaper market has grown increasingly complex with changing customer’s preferences. Ongoing advancements in the fabric used in a diaper, absorption capabilities, and special user-friendly features of diapers have led competitors to gain higher market share. Growing demand for natural and hygienic products is forcing manufacturers to develop bio-based disposable diapers, which is also projected to propel market demand. With emerging international markets, fierce competition from large players, an increase in sales through e-commerce channels, brand awareness and product differentiation play a key role in gaining a strong position in the diapers market.

Asia-Pacific is witnessing a Significant Growth in Baby Diapers Market

North America and Europe together account for more than 50% of the global baby diaper market. Though there is a fall in sales due to decline in birth rates in countries like the United States and France the rise in prices and the increased demand for disposable diapers fuelled the market growth in North America and Europe regions. Asia-Pacific accounts for the highest market share in the global baby diaper pants segment with a market share of 33%. The market is highly driven by the rise in the sale of diapers in convenience stores and supermarkets/hypermarkets with the introduction of smaller packs.

Competitive Landscape


In order to increase market penetration, key players in the global baby diapers market have pursued sophisticated marketing programs combined with aggressive business expansion strategies, which led to driving baby diaper market globally. Some of the major players in the global baby diapers market are Essity Aktiebolag, KCWW, Procter & Gamble., Unicharm, KAO Corporation., Vitality Medical, and Domtar Corporation, among others.

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