Summary

The global spirits sector was valued at US$824.1 billion in 2019, and is expected to register a CAGR of 1.7% during the forecast period. The Asia Pacific spirits sector registered US$466.3 billion in value sales in 2019 and is expected to grow at a CAGR of 2.3% from 2019 to 2024. Based on the relative performance of countries on multiple metrics, New Zealand, Vietnam, Taiwan, and Hong Kong were shortlisted as high-potential countries, primarily due to their large spirits sector size, projected high-value growth rates, and projected rising per capita value growth levels.

The Asia Pacific spirits sector was highly fragmented, with the top five companies accounting for a volume share of 13.7% in 2019. Diageo plc held a 4.1% share of total volume sales, followed by HITEJINRO CO LTD with 2.6%. Other leading companies were Niu Lan Shan Distillery, Thai Beverage Company, and Beijing Red Star Co Ltd. Private label held a volume share of 7% in 2019. Hypermarkets & supermarkets was the leading distribution channel in the Asia-Pacific spirits sector, with a 41.4% volume share in 2019. Glass was the most used pack material in 2019, accounting for a 97.8% volume share of the Asia Pacific spirits sector in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific spirtis sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.


Scope

This report brings together multiple data sources to provide a comprehensive overview of the spirits sector in Asia Pacific, analyzing data from 26 countries in the region. It includes analysis on the following -

  • Market Environment: Includes sector size, market size, and growth analysis by category.
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various spirits by category across high-potential countries in the Asia Pacific region. It also provides Risk-Reward analysis of four countries across Asia Pacific region based on market assessment, economic development, socio-demographics, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: Provides some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Asia Pacific region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
  • Competitive Environment: Provides an overview of leading companies in the Asia Pacific region, besides analyzing the growth of private label in the region.
  • Distribution Analysis: Provides analysis on the leading distribution channels in Asia Pacific’s spirits sector in 2019. It covers distribution channels: hypermarkets & supermarkets, food & drinks specialists, on-trade, convenience stores, department stores, and others, which includes e-retailers, vending machines, cash & carries & warehouse clubs and other retailers.
  • Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of spirits products.
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Asia Pacific’s spirits sector.




Reasons To Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates