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The Global Sports Analytics Market size is expected to reach $4.3 billion by 2025, rising at a market growth of 26.8% CAGR during the forecast period.
Sports analytics is the process of applying data collected from a team performance under different circumstances to improve the team’s performance and to help make better decisions. It is the compilation of historical statistics that provide an individual or team with a viable benefit if used appropriately. Sports analytics’ main objective is to enhance player performance and preserve the fan base of various large sports organizations and sports clubs.

Traditionally, sports were a mere chance game where the result depended purely on players’ ability. With the introduction of digitization and the subsequent increase in analytics adoption, sports have become number games where the chances of winning the game rely on the level of analytics being adopted to determine the in-game strategy. Sports analytics provide the sports associations, players, coaches, and other stakeholders with a platform to gain insight into the player’s performance and thus the team performance as a whole, which can help drive market growth during the forecast period. In addition, the use of analytical tools in sports has established the industry of fantasy gaming. Data generated through sports analytics are used in fantasy games like fantasy baseball, fantasy football, and fantasy cricket where sports enthusiasts gain insight into players’ actual statistics based on the last game’s calculations. The person playing the fantasy sport selects players of his own choosing using that information, thereby increasing the involvement in the game. Growing adoption and involvement in fantasy gaming has led to the need for analytics in sports that will also act as a market driver in the years to come.

Based on Component, the market is segmented into Software and Services. Throughout 2018, the software segment dominated the market in terms of revenue and over the forecast period is likely to remain dominant. Increased acceptance of sports analytics software solutions can be largely credited to increasing preference for cloud-based software solutions, providing advantages in terms of data security and ease of use to end-users like sports associations, clubs, leagues, and sportspeople. Based on Application, the market is segmented into Player Analysis, Team Analysis, Health Assessment, Video Analysis and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud.

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In terms of revenue, North America was dominant across the global market in 2018 and over the forecast period is projected to continue its dominance. Growth is largely attributed to relative greater sports-wide adoption of analytics in countries including the United States and Canada. In these countries, businesses that provide analytical services are found to invest heavily in R&D activities. In addition, the region, which is the early adopter of innovation, dominates the worldwide market.
The major strategies followed by the market participants are Product launches and Partnerships & Collaborations. Based on the Analysis presented in the Cardinal matrix, Oracle Corporation, IBM Corporation, and SAP SE are some of the forerunners in the Sports Analytics Market. The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, SAS Institute, Inc., Salesforce.com, Inc., (Tableau Software, Inc.), Oracle Corporation, Experfy, Inc., Stats Perform Group, Sportradar AG, Deltatre SpA and Catapult Group International Limited.

Scope of the Study
Market Segmentation:

By Component

  • Software
  • Services


By Application

  • Player Analysis
  • Team Analysis
  • Health Assessment
  • Video Analysis
  • Others


By Deployment Type

  • On-premise
  • Cloud


By Geography

North America
  • US
  • Canada
  • Mexico
  • Rest of North America

Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Australia

Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • IBM Corporation
  • SAP SE
  • SAS Institute, Inc.
  • Salesforce.com, Inc. (Tableau Software, Inc.)
  • Oracle Corporation
  • Experfy, Inc.
  • Stats Perform Group
  • Sportradar AG
  • Deltatre SpA
  • Catapult Group International Limited