The Global Functional Beverage Market is expected to grow from USD 92716.56 Millions in 2018 to USD 171896.23 Millions by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 9.21%. The growth in the market is majorly attributed to consumer’s increasing health awareness and inclination towards non-alcoholic beverages and consumer readiness to pay a premium price for various functional advantages .

The positioning of the Global Functional Beverage Market vendors in FPNV Positioning Matrix are determined by Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinders, N: Niche, and V: Vital).

The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Functional Beverage Market including are Fonterra Co-operative Group Limited, Glanbia PLC, Nestl? S.A., PepsiCo, Inc., Suntory Holdings Limited, Archer Daniels Midland Company, Campbell Soup Co., Danone S.A., DuPont Nutrition & Health,, General Mills, Inc., Kraft Foods Group, Inc., LycoRed Ltd., Monster Energy Company, Red Bull Gmbh, and The Coca-Cola Company.

The factors attributing to the growth of the market are Consumer’s increasing health awareness and inclination towards non-alcoholic beverages, Growing demand for energy drinks in the sports sector, and Consumer readiness to pay a premium price for various functional advantages. However, some factors such as Stringent government regulation and High cost of functional beverages may hinder the market growth. The Global Functional Beverage Market is expected to showcase the opportunities such as Increasing health awareness regarding the consumption of functional beverages and Expanding product portfolio to address the use of natural ingredient and technological advancements in functional beverages. In the near future market may face the possible challenges in the growth due to Worrying trend of mixing functional drinks with alcohol. However, the key players in the market are putting regressive efforts to provide innovative offerings and benchmark strategies in the Global Functional Beverage Market.

On the basis of Product Type, the Global Functional Beverage Market is studied across Dairy Based Beverage, Energy Drinks, Enhanced Water, Functional Fruit and Vegetable Juices, RTD Tea & Coffee, and Sports & Performance Drink.

On the basis of Distribution, the Global Functional Beverage Market is studied across Convenience Stores, Online Retail, Pharmacies, and Supermarket/Hypermarket.

For the detailed coverage of the study, the market has been geographically divided into the Americas, Asia-Pacific, and Europe, Middle East & Africa. The report provides details of qualitative and quantitative insights about the major countries in the region and taps the major regional developments in detail.

In the report, we have covered two proprietary models, the FPNV Positioning Matrix and Competitive Strategic Window. The FPNV Positioning Matrix analyses the competitive market place for the players in terms of product satisfaction and business strategy they adopt to sustain in the market. The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth.

Research Methodology:
Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the Global Functional Beverage Market
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the Global Functional Beverage Market
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the Global Functional Beverage Market
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the Global Functional Beverage Market
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the Global Functional Beverage Market

The report answers questions such as:
1. What is the market size of Functional Beverage market in the Global?
2. What are the factors that affect the growth in the Global Functional Beverage Market over the forecast period?
3. What is the competitive position in the Global Functional Beverage Market?
4. Which are the best product areas to be invested in over the forecast period in the Global Functional Beverage Market?
5. What are the opportunities in the Global Functional Beverage Market?
6. What are the modes of entering the Global Functional Beverage Market?