COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic


Assessment of global market trends and competitive landscape for Scotch Whisky

  • Rising income levels as a result from improving economic conditions continues to be a major driver of Scotch consumption across emerging markets including India.
  • Young consumers are often influenced by new and innovative palatable experiences and this desire is no different when choosing alcoholic drinks, especially since these consumers tend to socialize over drinks.
  • As consumers worldwide become highly concerned about the impact of alcohol consumption habits on their weight, health and appearance, there is a growing tendency to switch to low-alcohol drinks for better health.
  • Growing trend of alcohol moderation spurs new category of Scotch based spirits drinks
  • Even though vending machines are popular formats of soft drinks, snacks and confectionery distribution, they remain largely unexplored in alcoholic beverages.


  • Emerging markets are spurring growth
  • Experimental consumers drive Scotch producers to push boundaries
  • Technology to tackle counterfeits
  • Targeting variety seekers and experimental consumers
  • Creating multisensory experiences for experiential consumers
  • Activist consumers spur Scotch Whisky industry to turn eco-centric

Reasons To Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the sector
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic insights to help direct future decision-making and inform new product development.