Digital Advertising Global Industry Almanac 2014-2023


Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the global Digital Advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet. Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.
  • The global digital advertising market had total revenues of $250.4bn in 2018, representing a compound annual growth rate (CAGR) of 15.5% between 2014 and 2018.
  • The mobile segment was the market’s most lucrative in 2018, with total revenues of $168.3bn, equivalent to 67.2% of the market’s overall value.
  • Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries.


  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global Digital Advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global Digital Advertising market
  • Leading company profiles reveal details of key Digital Advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global Digital Advertising market with five year forecasts

Reasons To Buy

  • What was the size of the global Digital Advertising market by value in 2018?
  • What will be the size of the global Digital Advertising market in 2023?
  • What factors are affecting the strength of competition in the global Digital Advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global Digital Advertising market?