Personal Hygiene Global Industry Almanac 2014-2023


Global Personal Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the global personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

  • The personal hygiene market consists of the retail sale of antiperspirants and deodorants, bath and shower products, and soap. The antiperspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath and shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soaps and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 exchange rates.
  • The global personal hygiene market had total revenues of $52,458.6m in 2018, representing a compound annual growth rate (CAGR) of 3.6% between 2014 and 2018.
  • Market consumption volume increased with a CAGR of 1.7% between 2014 and 2018, to reach a total of 26,093.8 million units in 2018.
  • Trends that have been driving the global personal hygiene market include increasing demand for premium products, such as organic with multiple benefits, increasing disposable income, and good hygiene practice.


  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global personal hygiene market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global personal hygiene market
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global personal hygiene market with five year forecasts by both value and volume

Reasons To Buy

  • What was the size of the global personal hygiene market by value in 2018?
  • What will be the size of the global personal hygiene market in 2023?
  • What factors are affecting the strength of competition in the global personal hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the global personal hygiene market?