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The Western European make-up sector was valued at US$11,438.6 million in 2018 and is forecast to reach US$13,475.3 million by 2023, growing at a CAGR of 3.3% during 2018-2023. Eye make-up was the largest category in Western Europe, with total value sales of US$3,967.4 million in 2018. Meanwhile, face make-up, the second-largest category, registered total value sales of US$3,951.3 million. With a projected CAGR of 3.7% during 2018-2023, the nail make-up category is set to record the fastest growth among all make-up categories in Western Europe.

The UK, Sweden, Belgium, and Germany were identified as high-potential countries for make-up in the region. The UK is expected to grow the fastest in value terms during 2018-2023, while Belgium is forecast to lead growth in volume terms. The Western European make-up sector is fragmented, with the top five brands - Maybelline, L’Or?al Paris, Rimmel, Max Factor, and Lanc?me - accounting for a combined value share of 34.6% in 2018. Private label brands acounted for a 6% share of total value sales in the same year.

Health & beauty stores led sales in 2018 with a total value share of 27.3%. Hypermarkets & supermarkets and drugstores & pharmacies are the other leading distribution channels, with value shares of 19.7% and 16.1%, respectively, in the same year. Rigid plastics accounted for the largest share of pack material in the Western European make-up sector, with a volume share of 73.5% in 2018. Specialty container, screw top, and carton - folding are the leading pack type, closure type, and outer type, respectively.

The report "Opportunities in the Western Europe Make-Up Sector", brings together multiple data sources to provide a comprehensive overview of the region’s make-up sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Companies mentioned: L’Or?al S.A., Coty, Inc., The Est?e Lauder Companies Inc. , LVMH Moet Hennessy - Louis Vuitton, Cosnova Gmbh, Chanel S.A., Walgreens Boots Alliance, Inc., Yves Rocher International, Avon Products, Inc., Revlon Inc.


This report brings together multiple data sources to provide a comprehensive overview of the Western European make-up sector. It includes analysis on the following -

  • Sector overview: provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: analysis on the shift in consumption of make-up by categories across the key countries in the Western Europe region.
  • High-potential countries: provides risk-reward analysis of top four high-potential countries in the Western Europe region based on market assessment, economic development, socio-demographics and governance indicators, and technological infrastructure.
  • Country analysis: provides deep-dive analysis of four high-potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: provides an overview of leading brands in the Western Europe region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: provides analysis on the leading distribution channels for make-up across the key countries in the Western Europe region, in 2018. It covers five distribution channels: hypermarkets & supermarkets, health & beauty stores, department stores, convenience stores, eretailers, and others, which includes dollar stores, variety stores & general merchandise retailers, department stores, and vending machines.
  • Preferred packaging formats: the report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of make-up.

Reasons To Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.