Industry Outlook and Trend Analysis

The Digital Marketing Software Market was worth USD 25.47 billion in 2014 and is expected to reach approximately USD 88.33 billion by 2023, while registering itself at a compound annual growth rate (CAGR) of 14.82% during the forecast period. Developing pattern of customized marketing and expansion of cell phones has moved the marketer’s strategy toward upgrading client experience. DMS is used by associations to control client relationship by knowing the conduct of clients crosswise over different channels and settle on choices by incorporating data from different databases. BFSI, transportation and logistics, healthcare, instruction, medicinal services, consumer goods and retail, media and entertainment, and telecom and IT verticals have contributed to a great extent to the development of advanced advertising programming market.

Service Outlook and Trend Analysis

The professional services segment is anticipated to hold a bigger market estimate, though the managed services portion is foreseen to develop at a higher CAGR amid figure period. Professional services allow consumers to enhance productivity and upgrade profitability there by helping them to concentrate on their business. Such services allow marketers in quickly making business transaction.

Software Outlook and Trend Analysis

With the expanding use of internet, a huge number of consumers are active via web-social media platforms, for example, LinkedIn, Facebook, Instagram, and YouTube. Thus, these platforms enable SMEs and vast ventures to collaborate with existing and potential clients on real time basis. Social media advertising encourages ventures to set up client engagements and upgrade their brand among the clients. With the developing enthusiasm of clients in web-based social networking, endeavours want to promote their products on social media to improve the ad execution, which brings about an expanded rate of profitability.

Deployment Outlook and Trend Analysis

The cloud-based DMS deployment is probably going to pick up traction and develop at a higher CAGR amid the figure time frame. The cloud arrangements are assuming huge part in moving the development because of their traits including cost viability, minimum IT investment, easy accessibility, and automatic integrations. Additionally, versatile promoting and social media marketing are driving the development of cloud-based DMS solutions.

Application Outlook and Trend Analysis

On basis of application the market is segmented into education, manufacturing, public sector and utilities, BFSI, energy, telecom and IT, retail and Healthcare and Life Sciences. It is extensively adopted to automate marketing capacities and expanding the client engagement, in this way, boosting the development of the advanced promoting programming market over the globe. The education section is foreseen to hold the biggest market estimate amid the conjecture time frame.

Regional Outlook and Trend Analysis

North America is anticipated to rule the digital marketing software market attributable to expanding its vertical application. Further, nations, for example, U.S and Canada are anticipated to show the smooth development rate with respect to income, because of the considerable increment in offering value-added client administrations. Asia-Pacific is expected to witness quickest development rate, inferable from expanding infiltration towards programming usage in the association.

Competitive Insights

The leading players in the market are Microsoft, Act-On, Oracle India Private Limited, SAP SE, Adobe Systems, HubSpot Inc, IBM and SAS Institute. The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and share of the overall industry.

The Digital Marketing Software Market is segmented as follows-

By Service:

Manage Services
Deployment and Integration
Professional Services

By Software:

Web Content Management (WCM)
Web Analytics
Marketing Automation Software
Social CRM
E-Commerce Software
E-mail Software

By Deployment:

On Premise
Cloud Based

By Application:

Telecom and IT
Public Sector & Utilities
Healthcare and Life Sciences

By Region

North America



Rest of Europe


South Korea
Rest of Asia Pacific

Rest of the World

South Africa
Saudi Arabia
United Arab Emirates

Some of the key questions answered by the report are:

What was the market size in 2014 and forecast from 2015 to 2023?
What will be the industry market growth from 2015 to 2023?
What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?
What are the major segments leading the market growth and why?
Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition?