Mobile Advertising Market By Format (Native social, Search, Video, Display, SMS), Category (Arts & entertainment, Style & Fashion, Society, Hobbies & interests, Science and Technology) - Global Industry Analysis & Forecast to 2025

Industry Outlook and Trend Analysis


The Mobile Advertising Market has encountered significant development over the recent years and is anticipated to grow tremendously over the forecast period. Mobile advertising implies exchanging of digital content for promoting to the users of mobile devices. It is financially savvy and exceptionally centric towards a particular group of mobile device users. Mobile advertisers have understood the chances to utilize the portable channel to contact the mass gathering of people or an individual practically from anyplace and whenever. Presently, sponsors have more learning about their customers than any other time in recent memory, which builds the adequacy of an advertising campaign. Further, it empowers sponsors to customize and modify publicizing for the users of mobile phones.

Drivers and Restraints

Rising number of users of mobile devices as well as mobile internet, development in the interest for social media, and time spent on cell phones drive the market development. Moreover, the popularity of business on social media has brought about a surging consumer base. The wide base of mobile user’s make mobile advertising extremely lucrative as it reaches vast consumer base.

Regional Insights

North America has the biggest regional contribution to the search segment in the mobile advertising market; APEJ is anticipated to develop at a quicker rate and almost be equal to North America over the upcoming years.

By Region


North America


U.S.
Canada
Mexico





Europe


Germany
UK
France
Russia
Italy
Rest of Europe





Asia-Pacific


China
Japan
South Korea
India
Southeast Asia
Rest of Asia-Pacific





South America


Brazil
Argentina
Columbia
Rest of South America





Middle East and Africa


Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Rest of MEA




Competitive Analysis

The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and share of the overall industry.


Facebook, Inc.
Google
InMobi
Chartboost
AppLovin
One by AOL
Flurry
Matomy Media
Smaato
Avazu Inc.


Some of the key questions answered by the report are:


What was the market size in 2014 and forecast from 2015 to 2025?
What will be the industry market growth from 2015 to 2025?
What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?
What are the major segments leading the market growth and why?
Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition?