The global male grooming product market has been appraised to grow with approximately 5.44% CAGR during the year 2019-2027 and is expected to gain $223,876 million by the end of the forecasting period 2019-2027. The youth consumers use these products to feel good and look attractive. The continuous increase in fashion trends has increased the demand for innovative men personal care products.
Men personal care products comprises of various types of grooming products such as hair care (shampoo and rinses, hair gel, hair conditioners, hair sprays, hair creams, hair dyes and hair colors), shaving (shaving cream, shaving gel, after-shave lotion and pre-shave lotion), oral care (Dental care tools and mouthwashes & breath fresheners), personal cleanliness (fragrances, soaps, and body powders), skin care (face and neck creams/lotions, body and hand creams/lotions, cleansers, and moisturizers) and other personal care products, which include facial makeup, eye makeup, bathing essentials, and nail care. The gradual change in consumer lifestyle has increased the demand for men personal care products. They have become more conscious regarding the usage of cosmetics and beauty products in their life to enhance their attractiveness. The increase in the number of educated consumers and urbanization has given rise to a corporate lifestyle which has boosted the demand for men personal care products such as antiperspirants & deodorants, facial makeup, etc.
The male grooming product market is segmented by the geographic regions into North America, Asia Pacific, Europe and the remaining countries constituting the Rest of World segment. The market for male grooming services being almost mature in North America and Europe, vendors are now targeting emerging nations such as India and China for potential markets. The expanding male consumer base and improvement in economic conditions are the key reasons fuelling the growth of the male grooming products markets in these countries. The Asia Pacific region was the highest contributor to the global market since there has been ongoing urbanization and a steady rise in the number of educated customers in the region’s emerging economies.
The companies that are operating in the global male grooming market are Panasonic, Sally Beauty Holdings, Inc., Kao Corporation, Lvmh Moet Hennessy Louis Vuitton, Procter and Gamble, Shiseido, L’oreal Group, Coty Inc., Beiersdorf AG, Revlon, Unilever, The Est?e Lauder Companies Inc., Mary Kay, Avon and L’occitane International S.A.