"Insurance Company Profile: Haven Life", profile highlights an insurance company that is trying to grow a direct-to-consumer online proposition for life insurance. It outlines its business structure, its products and strategy, and its marketing and distribution activities before concluding with a SWOT analysis.

Haven Life is a US-based insurer that operates a direct-to-consumer model. Headquartered in New York, it offers term insurance policies underwritten through a 20-minute online purchasing journey. It is challenging the traditional purchasing process to target online, tech-savvy consumers.

Key Questions Answered

  • What does Haven Life offer?
  • What are Haven Life’s strengths and weaknesses?
  • What opportunities and challenges will the company face going forward?


  • Haven Life increased its maximum coverage amount from $1m to $2m in January 2018.
  • In July 2018, Haven Life expanded the availability of its medically underwritten Haven Term policy to non-US citizens and individuals with chronic illnesses.
  • Haven Life agreed to acquire online insurance broker Quilt in August 2018 to support its expansion into more product areas.

Reasons To Buy

  • Learn about Haven Life’s organizational structure and its core business segments.
  • Gain insight into its underwriting and distribution strategy.
  • Understand the group’s advertising strategy.