Summary

"Home Retailing in Romania, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Romania retail environment. In addition, it analyzes the key consumer trends influencing Romania home industry.

Home sector sales reached RON21.8 billion in 2017 and are forecast to register healthy CAGR of 6.4% over the next five years to reach RON29.8 billion by 2022. Sales are driven by a buoyant housing market and increasing foreign investments in Romanian property. With rising disposable incomes and positive economic conditions prevailing in the country, consumers are investing in home renovations, which will augur well for sector growth.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
  • The report also details major retailers in home category group with their product proposition analysis and market positioning in 2017 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories in home sector
  • Qualitative and quantitative insights of changing retail dynamics in home sector.




Scope

  • Sales are driven by a buoyant housing market and increasing foreign investments in Romanian property.
  • Specialist channels continue to be preferred for purchases; however, the online channel will be the fastest-growing with sales.




Reasons To Buy

  • Gain a comprehensive knowledge on home sector in the Romania retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
  • Analysis of key international and domestic players operating in the home market
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international and domestic players operating in Romania retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.