"Electricals Retailing in Romania, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Romania retail environment. In addition, it analyzes the key consumer trends influencing Romania electricals industry.

The electricals sector has registered strong growth over the last five years and sales are forecast to register a healthy CAGR of 12.1% between 2017 and 2022, increasing from RON14 billion in 2017 to RON24.7 billion by 2022. The growth will be driven by growth in private consumption due to rising wages, changing consumer lifestyles, and product innovations by retailers.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
  • The report also details major retailers in electricals category group with their product proposition analysis and market positioning in 2017 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories in electricals sector
  • Qualitative and quantitative insights of changing retail dynamics in electricals sector.


  • The electricals sector has registered strong growth over the last five years.
  • Specialist retailers remain the dominant channel, they are ceding ground to the online channel.
  • The top three retailers in the sector, Alex, eMAG, and Flanco, are local retailers operating in the country.

Reasons To Buy

  • Gain a comprehensive knowledge on electricals sector in Romania retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behavior trends in electricals category to identify the best opportunities to exploit
  • Analysis of key international and domestic players operating in the electricals market
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electricals market
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international and domestic players operating in Romania retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.