The global market for Cloud Services Brokerage (CSB) is projected to reach US$16.4 billion by 2024, driven by growing cloud service commoditization; migration beyond single cloud into multi-cloud environments and the ensuing need for well-crafted management of multiple clouds. Commoditization of cloud services is a key factor spawning the evolution of CSBs as key participants in the cloud value chain. In the midst of blurring heterogeneity in cloud services, cloud brokers are emerging as intermediaries who use software, appliances, platforms, and technology suites to enhance the basic commoditized service offered by cloud service providers. Also, multi-cloud strategies are becoming increasingly important for enterprises to be able to continuously leverage cloud efficiency gains. Managing the complexity and challenges of multiple cloud ecosystems such as aggregation, integration and customization will therefore become vital for businesses to transform into truly agile digital enterprises. Few of the reasons why value added brokerage services are becoming a necessity include the primary fact that “hands-off” cloud computing is a myth as all cloud services especially multi-clouds require continuous monitoring, customization (especially of commoditized cloud services), building of security layers over the cloud service by utilizing security tools offered by the service provider as part of the service package, and continuous and dynamic migration of workloads across multiple clouds to optimize on cheap excess capacity. All of these require dedicated efforts, skill time and resources which CSBs are built to offer. Demand for cloud services brokerage will grow supported by the ability of these brokers to add value to existing commoditized cloud services and thereby deliver new service capabilities built and delivered on top of the former. Value additions made by cloud brokers include altering or adding new capabilities, changing, improving and enhancing service functions, addition of analytics to basic cloud services, aggregating two or more cloud services from different providers and integrating them so as to enable independent services to work together in a combined offering etc. The United States represents the largest market worldwide flaunting the world’s most sophisticated cloud infrastructure. Asia-Pacific ranks as the fastest growing market with a CAGR of 23% over the analysis period led by the development of the enterprise sector; growing cloud readiness of Asian economies; increased reliance of emerging Asian economies on digitalization, the Internet and transformative enterprise technologies and adoption as multiple clouds and serverless computing as only way forward for efficient, rapid and cost-effective deployment of IT in a modern enterprise.  

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Company and Industry News & Stories
  • With the Aim to Run its Entire Banking Platform on Microsoft Cloud, Saxo Bank Partners with Microsoft
  • Google Partners with Cisco for Google Cloud Platform (GCP) Services to help customers improve agility and security in a hybrid world by Developing and Managing Applications On-Premises & in Google Cloud
  • Jamcracker Partners with Lintasarta in a Move to Deliver The First B2B Cloud Marketplace in Indonesia
  • Techwave to Acquire iMicron, a Cloud Marketplace Platform, Designed to Configure, Provision & Manage Cloud Technologies with Ease
  • Pivotal Software Releases Spring Cloud Open Service Broker 3.0.0.M1 Crafted for supporting additions and changes in the Open Service Broker API v2.14

Outlook in Key Market Segments
  • Through 2024, Cloud Services Brokerage will remain the largest market, followed by Cloud Brokerage Enablement Solutions.
  • Cloud Brokerage Enablement Solutions are projected to witness the fastest growth driven by increasing focus on internally handling Cloud Brokerage functions in large enterprises.

Product Definition & Scope
  • Cloud Services Brokerage are defined as a type of service in which the service provider mediates in between cloud service providers and cloud consumers and assists in solidifying the relationships between them by providing integration and consulting services to them. Using a unique mix of functions such as aggregation, integration services and/or customization, cloud brokerage enables an efficient integration of software, platform, infrastructure, and security needs for enterprises, while providing a wide range of options to choose from.

Timeline for Analysis
  • Market Estimates and Forecasts for 2015-2024

Geographic Markets Analyzed
  • US, Japan, Europe, Asia-Pacific (China, South Korea, and Rest of Asia-Pacific), and Rest of World

Market Segmentation & Classification
  • Segments:
    • Cloud Brokerage Services, and Cloud Brokerage Enablement Solutions.

Major Players
  • Accenture Plc
  • Capgemini S.A
  • Cisco
  • DoubleHorn, LLC
  • IBM
  • Liaison Technologies
  • Neostratus
  • Veeam® Software.

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