The global market for Bathroom Scales is projected to exceed US$3.1 billion by 2024, driven by the epidemic spread of obesity and the ensuing focus shed on healthcare interventions aimed at long-term weight loss and weight management. Growing awareness over the numerous health implications of obesity such as cardiovascular diseases, hypertension and diabetes is fueling adoption of proactive weight management strategies among the general public especially the urban population. Other broad market forces that provide the foundation for growth include expanding base of affluent middle class population from 38.9% of total global population in 2015 to 47.2% by 2025 and the resulting demand for high quality weighing scales for home use; rising global healthcare expenditure and the resulting bright outlook for health maintenance products; rise of health conscious women as a lucrative consumer cluster supported by the increase in working women with high disposable incomes; increased participation in fitness routines; growing desire especially among the aging population to lead active lifestyles. Technology innovations will continue to remain important, dictating growth patterns in the market. Few of the noteworthy innovations include development of multifunctional bathroom scales; launch of Wi-Fi and Bluetooth enabled smart scales with built-in compatibility for smartphones and tablets; advanced digital electronic scales with bioelectrical impedance analysis; bathroom scales with large LED backlit screens; developments in innovative and accurate load sensors and portable designs with tempered glass construction; and talking weighing scales for the visually impaired. Europe represents the largest market worldwide. Asia Pacific is forecast to emerge as the fastest growing market with a CAGR of 6.7% over the analysis period led by factors such as growing proportion of “at-risk” population as a result of unhealthy sedentary lifestyles and high intake of calorie and carbohydrate rich foods; growing trend towards self-management of obesity and cardio-metabolic fitness and the ensuing need for home fitness monitoring equipment including weighing scales that can be used in the privacy and comfort of one’s bathroom and bedroom.

Download Free Sample Pages of this report

Company and Industry News & Stories

  • Nokia Divests Withings Health Division in a Move to Emerge as a Business-to-Business and Licensing Company
  • Escali to Target Consumer Retail Market with Detecto Bath Scales in a Bid to Focus on Large Retail Chains with Consumer Bath Scales
  • Qardio Collaborates with MyFitnessPal for QardioBase in a Move to Create a Powerful Health and Fitness Tool
  • Escali Launches Clear Glass Bathroom Scale Featuring a Durable 6mm Tempered Glass Platform and a Minimalist Chrome Metal Frame
  • EatSmart Launches EatSmart Precision Tracker Digital Bathroom Scale with Unique Weight Tracking Features

Product Definition & Scope
  • Bathroom scale is an in-house weighing device, which measures the weight of a human body. Of late, bathroom scales are being incorporated with body fat monitors which, apart from measuring an individual’s weight, discern BMI, body fat/water, bone mass, metabolic age among others.

Timeline for Analysis
  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

Geographic Markets Analyzed
  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil and Rest of Latin America)

Major Players
  • Groupe SEB
  • Leifheit AG
  • Tanita Corporation
  • Taylor Precision Products, Inc.
  • Withings
  • Zhongshan Camry Electronic Co., Ltd.
  • Salter Housewares Ltd.
  • Omron Healthcare Co., Ltd.

How Can You Benefit?
This research project broadly covers analysis of all market trends, drivers, challenges and other macro market scenarios you need to know to improve your strategic planning and remain informed and competitive. The study also provides reliable ready facts and exclusive statistical data insights in addition to expert and highly accurate market size forecasts and projections to help you identify new markets and opportunities for revenue growth and sustainability. The extensive reportage of industry, company and product news and stories together with coverage of all major and niche players provided in the report helps you build a 360 degree perspective on your markets and gain unsurpassed insights needed to devise plans and strategies to maximize business growth.