Summary

The German government is prioritizing on providing high bandwidth internet across the country, and is working on developing a network infrastructure to support digitization of enterprises. By providing a better internet infrastructure, enterprises can deploy new disruptive technologies such as blockchain in financial transactions, augmented reality in mobile applications, and come up with large-scale commercialization of autonomous vehicles, etc.

German enterprises are allocating the highest proportion of their ICT budgets to the production, procurement, and operations business function in an effort to centralize business operations. A majority of German enterprises are allocating ICT budget to ’run or maintain business’.

Driven by the need to update their legacy platforms, German enterprises are planning to spend the highest proportion of their total ICT budget on technology (product) vendors (direct). Furthermore, German enterprises are assigning the highest proportion on investing in core areas of software (including cloud SaaS) and hardware (including cloud IaaS).

Meanwhile, German enterprise use of cloud management platform has the highest current penetration rate among cloud computing technologies. Furthermore, improving operational efficiency tops the list of business objectives in influencing ICT investment strategies among German enterprises.

"ICT Investment Trends in Germany", a Customer Insight Survey report, is one of the many products in the Digital Industry product portfolio, which provides an executive-level overview of the enterprise ICT budget trends in the country. The report presents a summary of enterprise ICT investment strategy in 2017, change in annual enterprise ICT budget allocation from 2017 to 2018, enterprise technology priorities, and analysis of ICT vendors.


Scope

It provides in-depth analysis of the following -

  • Executive Summary: This section provides key findings from the survey, and survey demographics.
  • Enterprise ICT Investment Strategy in 2017: This section provides survey findings on key business objectives influencing enterprise ICT investment, breakdown of enterprise ICT spend by business function, and key decision making entities for enterprise technology investments.
  • Enterprise ICT Budget Allocations - 2017 vs. 2018: This section presents survey findings on the annual change in enterprise ICT budget allocation by ICT function, by business function and by vendor type.
  • Segment ICT Budget Allocations - 2017 vs. 2018: This section presents survey findings on the annual change in enterprise hardware/software/managed IT/network and communications services budget allocations.
  • Future Outlook - Enterprise Technology Priorities: This section presents comparative survey findings on current enterprise technology investment priorities and over the next two years.
  • ICT - Vendor Analysis: This section provides survey findings on the most preferred ICT technology vendors for enterprises in the country.




Reasons To Buy

  • This customer insight survey report provides a thorough analysis of the enterprise ICT budget trends in the country, and strategic technology objectives of enterprises.
  • The report drives special focus on enterprise ICT investment strategy in 2017, change in enterprise ICT budget from 2017 to 2018, and change in ICT budget allocation from 2017 to 2018 by segment (including hardware, software, managed IT services, and network & communications), by vendors, and ICT functions.
  • The report offers detailed breakdown of opportunities within selected technology categories (IoT, business intelligence, mobility management, and cloud computing), and factors influencing enterprises’ decisions in selecting ICT providers.
  • The report also provides future outlook of enterprise technology investment priorities.
  • With number of value added charts and tables presenting the survey findings, the report is designed for an executive-level audience, boasting presentation quality.
  • The comprehensive survey findings on the enterprise ICT budget trends that the report provides, will help ICT product vendors, service providers and specialist outsourcers among other technology vendors in their product and promotional strategies and succeed in the challenging ICT market.