China vanillin market size is expected to reach USD 124.1 million by 2025 on account of rapid growth in associated end-use markets, such as food & beverages and fragrances. The food & beverage end-use segment held the largest market share in the past. Bio vanillin is primarily extracted from vanilla beans and is extensively used as a flavoring agent, while its synthetic counterpart is an extract substitute made from wood pulp.
Synthetic vanillin is cheaper than its bio-based counterpart due to low production costs. Moreover, it has a higher penetration than bio-based products. Various raw materials utilized in the production of natural and synthetic vanillin include vanilla beans, lignin, rice bran, sugar & brewer’s yeast, and eugenol. Vanillin is used to enhance the flavor and aroma of food products, such as bakery, confectionery, ice-cream, biscuits, and chocolates.
It is also witnessing a growing demand in the pharmaceutical industry as an aromatic mask for medicines. In addition, it is widely used as flavoring and aromatic masking agent in toothpastes, cleaning products, and livestock fodders. Vanillin is produced using bio-based ferulic acid, which is derived from agricultural wastes, such as wheat bran and rice bran. In terms of end-use, food & beverage segment held the largest market share in 2017 while fragrances segment was the second-largest revenue contributor during the same year.
Increasing demand from consumers for green label products is expected to result in a growth of vanillin produced by biosynthesis and natural production processes thus contributing toward the market development. Vanillin acts as a chemical intermediate or as an inactive excipient in the production of pharmaceuticals and other fine chemicals. Pharmaceutical segment presents a considerable growth opportunity owing to the rising demand for bio-based process intermediates for drug manufacturing.
Rising awareness regarding eco-friendly perfumes, deodorants, and other aromatic products is another factor driving the market growth in China. The region has witnessed a considerable growth in the consumption of vanillin over the past few years, especially in personal care and food products sectors. Food consumption pattern in China is changing with consumers looking for ways to enhance their food experience. Thus, rising demand for healthy and premium food products made up of natural extracts would augment the market growth.
Many leading manufacturers in the industry are focusing on R&D activities to develop products made up of sustainable sources. Growing health consciousness among consumers is expected to shift market inclination from artificial flavors to natural flavors. This will spur the demand for bio-based vanillin, thereby fueling market growth. Companies are also trying to increasing their production capacity given the large-scale consumer market the country is. Most of the major manufacturers are focusing on the production of bio-based vanillin. This may result in price increase in certain products, which use vanillin, such as ice-creams and bakery products.