The U.K. natural food colors market size is expected to reach USD 77.6 million by 2025 as a result of increasing demand from key application industries, such as beverages, bakery and confectionery, and meat. Growing awareness regarding the benefits associated with the consumption of natural colors in food products is expected to drive the demand further during the forecast period. Stringent regulations in U.K. regarding the usage of synthetic food colors will also have a positive impact on the U.K. natural food colors market.

Increasing dependence on raw materials, such as vegetables, fruits, and spices, along with price fluctuations in these materials may hinder the market growth. However, heavy R&D investments by prominent companies will contribute toward the market expansion over the next few years. Most of the companies are engaged in manufacturing and developing new products and improving characteristics of the existing products, such as thermal and pH stability.

The region is witnessing high demand for clean label consumables, which will also help boost market growth. The European Union and other associations have imposed regulations based on application and the amount of synthetic food coloring used in consumables as they trigger health issues, such as hyperactivity and behavioral problems in children. This, along with rising consumer awareness, will fuel demand for natural food coloring products

The beverages application segment accounted for the largest share of the regional market and is expected to continue its dominance during the forecast years. The region has witnessed a high demand for nutritional beverages, such as fruit juices and sports and soft drinks. The carotenoids product segment accounted for majority of the market share due to rising demand as a result of their antioxidant properties and effectiveness against chronic diseases and cellular damage.

On the other hand, anthocyanin segment is estimated to exhibit the highest growth over the forecast period. Growing demand from end-use industries is expected to have a positive impact on the usage of carotenoids, curcumin, anthocyanins, and carmine food colors. Over the coming years, industry participants are expected to invest in strengthening their portfolio of natural food colors.