Power banks are gadgets which act as reservoirs for the battery backup, storing energy from the input source and venting it out as and when required. They have currently gained immense popularity across the world owing to the popularisation of digital products. This is also due to their distinct characteristics which include durability, portability, multiple sockets, fast charging, low cost, etc. In case of a prolonged power outage or an unstable electricity supply, power banks save the device from turning off. According to the latest report by IMARC Group, titled “Power Bank Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global power bank market exceeded a value of US$ 8.2 Billion in 2017.
Digitalisation has made humans dependent upon various gadgets for a simpler and convenient life. A rapid demand for the compact electronic devices such as smartphones, tablets and laptops has boosted the growth of the global power bank market. Apart from this, the advent of 4G networks and consistent use of internet services have made these devices less efficient in terms of power consumption. This has created a huge demand for power banks across the world, thereby stimulating the market growth. Furthermore, the introduction of power banks with solar and hydrogen cell is expected to broaden the growth prospects. Looking forward, the market value is projected to reach approximately US$ 26.4 Billion by 2023, registering a CAGR of more than 21.5% during 2018-2023.
Based on the product type, the market has been segmented as portable power banks, solar power banks and battery cases. Currently, portable power banks dominate the market, holding the largest share.
On the basis of battery type, the market has been categorised into Lithium-ion and Lithium-polymer.
The capacity range of the power banks covered in the report includes Below 3,000 mAh, 3,001 mAh – 8,000 mAh, 8,001 mAh – 20,000 mAh and Above 20,000 mAh.
Based on the application, the major segments include smartphones, tablets, portable media devices and others.
Region-wise, the market has been segmented into North America, Europe, Asia-Pacific, Middle East and Africa and Latin America.
The competitive landscape of the market has also been examined with some of the key players being Beijing Xiaomi Technology Co., Ltd., Lenovo Group Ltd., Microsoft Corp., Panasonic Corp., Sony Corp., Adata Technology Co., Ltd., Asustek Computer Inc., Ambrane India Pvt. Ltd., Anker Technology Co. Ltd., Intex Technologies (India) Ltd., Oneplus Technology (Shenzhen) Co. Ltd., UNU Electronics Inc. Electronics Co, Ltd (Samsung SDI), Panasonic Corporation,, Adata Technology Co., Ltd. , Asustek Computer Inc., Ambrane India Pvt. Ltd. ,Anker Technology Co. Ltd., Intex Technologies (India) Ltd., Oneplus Technology (Shenzhen) Co. Ltd. And UNU Electronics Inc.
This report provides a deep insight into the global power banks market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists and all those who have any kind of stake or are planning to foray into the power banks market in any manner.
Key questions answered in this report:
- How has the global power banks market performed so far and how will it perform in the coming years?
- What are the key regions in the global power banks market?
- What are the popular product types in the global power banks market?
- What are the popular battery types in the global power banks market?
- What are the key application segments in the global power banks market?
- What are the various stages in the value chain of the power banks market?
- What are the key driving factors and challenges in the global power banks market?
- What is the structure of the global power banks market and who are the key players?
- What is the degree of competition in the global power banks market?
- How are power banks manufactured?