The savory snacks sector in Colombia is led by the potato chips category in value terms, while the ethnic/traditional snacks category is expected to register the fastest value growth during 2017-2022. Convenience stores accounted for the leading share in the distribution of savory snacks in the country. Flexible packaging is the most commonly used package material, followed by paper & board and rigid plastics. Margarita, ’Super Ricas’ and ’Rizadas’ are the leading brands in the sector.

Our Country Profile report on the savory snacks sector in Colombia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, “dollar stores”, variety stores & general merchandise retailers, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for flexible packaging, paper & board, rigid metal, rigid plastics, and others; Pack data for: bag/sachet, can, stand up pouch, specialty container, tub, aerosol, tray, and jar.


  • The per capita consumption of savory snacks was higher in Colombia compared to global and regional level in 2017
  • The potato chips category is expected to gain maximum market share in value terms during 2017-2022
  • Convenience stores is the leading distribution channel in the Colombian savory snacks sector
  • Margarita is the leading brand in the Colombian savory snacks sector, in both value and volume terms
  • Private labels are growing at a higher CAGR than brands in the Colombian savory snacks sector
  • Flexible packaging is the most commonly used pack material in the Colombian savory snacks sector
  • Kids & babies account for the leading share in the consumption of savory snacks in Colombia.

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.