Global alcoholic ready-to-drink (RTDs)/High Strength Premixes market is estimated to grow at a CAGR of 3.14% during the forecast period of 2018- 2026. Changing lifestyle and alcohol consumption habits, increased demand from youth and a rise in marketing and promotions by retailers are the major drivers for this market.
The market is majorly segmented on the basis of distribution channels that include supermarkets & hypermarket, liquor specialist stores, duty-free stores, online retailing and others. The Store-based retailing is expected to dominate the market in coming years. However, because of convenient delivery, a wider product selection, competitive pricing and access to a wealth of information online that creates an attractive shopping alternative for the customers, the online retailing distribution channel is expected to be the fastest-growing distribution channel during the forecast years. The market is also segmented on the basis of four major product categories: Wine-based RTDs, Spirit-based RTDs, Malt-based RTDs and High-Strength Premixes. The Spirit-based RTDs and Wine-based RTD have a higher demand in the market as compared to others.
The Asia Pacific dominates the market with over xx% of market share. Countries like China, India, Japan, South Korea, Thailand, Australia, New Zealand and others are key emerging markets for the alcoholic spirits and high strength premixes. China, Japan, and India, being the most populous countries in the region, promise a large target group of consumers to the global as well as domestic manufacturers and suppliers of the alcoholic ready-to-drink (RTDs)/High Strength Premixes. The other important regional markets for alcoholic ready-to-drink (RTDs)/High Strength Premixes are Europe, North America, Latin America and the middle-East and Africa.
Most of the players in the market are focused on innovative product development and packaging along with several business strategies like merger and acquisitions, strategic alliance, business expansions, and horizontal and vertical integrations. Some of these players are Diageo Inc, Bacardi Limited, Anheuser-Busch InBev, Brown-Forman, Distell group Limited, Boston Beer Company, Suntory Spirits Limited, Halewood International Limited and Radico Khaitan.