Slimming tea, most commonly made from the leaves of Camellia sinensis plant, are used to lessen fat content and manage body weight when used on regular basis. Slimming tea is able to create its own niche due to its health benefits and cheaper price as compared to other slimming techniques. The growing obese population in the Americas has led to the increase in consumption of slimming tea which resulted in further rise in market demand in North and South America. In Asia pacific, the ease of availability of raw materials for processing and increased access of slimming tea at cheaper price has marked growth in the market.
Health concerns and ease of availability of slimming tea has shown an increase in slimming tea in European region. The global slimming tea market is expected to grow with a CAGR of 8.34% during the forecast period 2018 to 2022.
Green tea to have significant importance in the global market Green tea is adding to the demand in the global market of slimming tea with a good market share as the consumption is increasing due to increase in disposable income with high standard of living. Health benefits associated with green tea is gaining the market demand. People consider green tea as a mode of refreshing and major choice of beverage and having a comparatively low cost among all hot beverages across APAC region. In countries like Ireland, United Kingdom and Poland, the green tea consumption among youth has seen a major growth in demand of slimming tea. With improving health consciousness among individuals and initiatives from the governments have adopted the slimming tea to a huge extent and thus adding to the growth of the slimming tea market globally.
Asia Pacific to grow with highest growth rate Asia Pacific has high population base and high disposable income which is favoring the growth of the market in the region. Developing countries like India and China have availability of cheap labor and thus encourage multinational companies to set up tea processing units in these countries. This has increased penetration of slimming tea market in these countries. Tea consumption is booming in the Asia Pacific region which has boosted the slimming tea market. Government in India is encouraging small vendors to set up production units by providing financial support which has further helped the market to grow significantly.
Asia Pacific holds majority of the market share in the global revenue and it is expected to continue its dominance during the forecast period owing to the growing acceptance of slimming tea among consumers.
Other regions have significantly important contribution in the total market value.
The Underlying Challenges The awareness regarding in excess consumption of slimming tea shows negative impacts on health such as heart related problems. The penetration of products is less in lower economic countries due to lower purchasing power and there are relatively few companies which guarantee 100 % results in slimming tea and are result oriented on long run. Political conditions in the low economic countries are poor which do not encourage multinational companies to expand in these countries. These reasons put a limitation to the growth of the market. Steady economic growth in the developed countries also becomes a challenge to the growth of the slimming tea market. Even though there are certain restrictions but it is expected that the impact is about to reduce in the coming years.