With advent of devices like laptops, smartphones and tablets, need for proper set of policies was required.

Organizations observed that using these devices for official purposes could be productive. But, at the same time some concerns like legal provisions and data security were faced by the organizations. To overcome these aspects Bring Your Own Device (BYOD) came into light in 2009, which introduced a set of policies for using personal devices at work.

Owing to security reasons, most of the organizations were hesitant to adopt BYOD. Companies which adopted BYOD started facing problems like data breach, difficulty in managing and tracing all devices, along with the issues like ownership of device and so on. There is a need by the organization to have a complete set of policies around BYOD.

Adoption of BYOD calls for the need of a solution which could control and manage all devices and provide data security. Hence, the Mobile Device Management (MDM) was born. Adoption of MDM provides control over data breach and helps IT teams in organizations to manage and control corporate and personal devices.

MDM has an edge over other security solutions where the data is stored on the servers, whereas here, the user’s own apps are stored in containers. MDM helps users to protect sensitive information in case of device thefts. Strong policy built from MDM helps in protecting the data and secures the apps.

Key drivers which push the MDM market are security of corporate data and devices, growth of personal devices in an enterprise and growing popularity of cloud based solutions. Followed by drivers there are some constraints which hold this market back, like controlling the huge number of devices with diverse platforms, which is complicated for IT teams to handle.

With time, MDM has been crafted with so many features, like geo-fencing, remote lock/wipe and so on. The employees can now separate their personal and corporate data. Corporates can restrict their employees from using unwanted apps during the office hours. Employee can access the corporate data from anywhere and anytime, organizations can locate the device and learn the exact location of the employee. These features and continuous enhancements are forcing enterprises to embrace MDM solutions.

With increase in the adoption rate, MDM has become a grade for organizations. Many large companies have already implemented the solution; the adoption is mounting towards Mid-Size and SMBs. Earlier, it was not possible for SMBs to adopt on-premise based MDM because of high implementation costs. But with cloudbased MDM solution which does not require any implementation costs has made it easy for SMBs to invest.

Currently, the Market for MDM is growing because of its ability to provide solution for multiple platforms.

With the variety of smartphones available in the market powered by mobile operating systems like iOS, Android, Windows and Blackberry, it is imperative for MDM to provide solutions for multiple operating systems. Earlier Blackberry was the leader in MDM but due to security reasons iOS gained market share and has continued its rise ever since. Introduction of Android devices was inexpensive in comparison to iOS, which has been one of the reasons helping the former gain market share in the MDM industry. ResearchFox analysis revealed that Android will overtake iOS in the near future as shipments for Android have increased drastically over the past few years. Also slowly and steadily Windows is gaining market share and is expected to have reasonable market share in coming years.

Among the verticals Financial Services and Healthcare are the top verticals adopting MDM. across Financial Services, security is the priority and hence they are heavily investing in the IT Security Solutions. By using MDM, Financial Services can monitor and safeguard critical transactions and communications. Similarly, Healthcare has high investment in IT and adoption of high end smartphones and tablets among physicians and doctors is making it necessary for them to adopt MDM solutions.

As the market for MDM is stepping up in regions like Europe and APAC, the demand for customized solutions like Mobile Application Management (MAM) and Mobile Content Management (MCM) is increasing among the enterprises. The combination of these solutions together is Enterprise Mobility Management (EMM). The majority of companies who were earlier.