The State of the Industry: Exploring the strategic issues, overarching trends, and future of the tourism industry as a whole


Our "The State of the Industry", report explores the strategic issues and overarching trends impacting the industry, and the future of Tourism as a whole.

This report provides an insight into the strategic issues that are changing the face of Tourism, with a deep dive into the market trends and themes that are being seen as a result. The report provides a detailed analysis of the consumer sentiment that drives these trends, and predicts what will happen next. Actionable insights and real world examples are provided for each strategic issue.


  • According to GlobalData’s consumer survey Q4-2017, those who say they are going on more ’destination-felxible’ trips (such as sun and beach, wellness, and multi-stop trips) are more likely to reconsider destinations based on perceived risk. Over half all of all ’flexible’ travelers agree.
  • 72% of those likely to book a city break would also consider booking peer to peer accommodation, according to GlobalData’s consumer survey Q4-16, adding to the impact of overtourism in key city hotspots.

Reasons To Buy

  • Uncover the four strategic issues driving all change within the Tourism industry.
  • Learn how to capitalize on key trends like overtourism, technological evolution, and niche tourism.
  • Understand the consumer behaviors underpinning the future of the industry.