Seizing the Global HNW Expat Opportunity


Summary

With increased global mobility, the global expat market has been growing rapidly. Be it for lifestyle, work, retirement, or tax-efficiencyreasons, more and more HNW individuals are leaving their home countries to start a new life abroad. Expats constitute over 11% of the global HNW population, equating to around 1.2 million individuals. This represents a sizable (albeit competitive) target market for wealth managers to target a desirable but highly competitive group with tailored product suites.

The US is home to the largest expat market when considering number of individuals (around 170,000). However, it is in the UAE, Singapore, and Hong Kong where expats constitute the largest proportion of the resident HNW population and where competition is thus the fiercest.

Looking at origins, HNW expats from Greater China and the Indian subcontinent make for the largest target markets, closely followed by HNW expats from the US and the UK. Service requirements can differ significantly between these diasporas, justifying the formation of dedicated desks reaching out to specific client groups.

Wealth managers with international operations are at an advantage, as they are able to start relationships pre-departure, but external referrals and focused targeting strategies will prove successful for locally-oriented players.

The research report "Seizing the Global HNW Expat Opportunity", sizes and analyzes the global HNW opportunity, and provides detailed recommendations on how to best target and service this segment. The report is based on GlobalData’s proprietary Global Wealth Managers Survey.

Key findings included in the report -

  • The global HNW expat market grew from 1 million individuals in 2014 to 1.2 million in 2017.
  • Expats who emigrated from Greater China and the Indian subcontinent make for the largest target markets.
  • 60% of HNW expats have resided in their country of choice for five years or more. However, those who expatriated as part of a job transfer are less likely to migrate permanently.
  • 40% of HNW expats migrated to start a business, while another 24% expatriated as part of a job transfer.
  • 34% of HNW expats have been acquired via client referrals and contacts, and 20% via internal referrals.



Specifically this report -

  • Outlines the size and composition of the global HNW expat market.
  • Analyzes which countries have been able to attract the largest proportions of HNW expats and why.
  • Examines the motivations behind HNW individuals relocating to another country.
  • Discusses the effectiveness of different targeting strategies in the HNW expat space.
  • Details how to best service HNW expats.
  • Explores the differences between long- and short-term expats in terms of service requirements and targeting strategies.



Companies Mentioned: Amaroo, Bank of China, N26 Bank, Abu Dhabi Commercial Bank, Emirates NBD, Arab Bank, HSBC, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak, Axis, IDBI Bank, United Bank of India, Bank of Baroda, Deutsche Bank, Standard Chartered, Citi, Westpac, Aldermore, Credit Suisse, Lloyds Bank, HR Blocks


Scope

  • The global HNW expat market grew from 1 million individuals in 2014 to 1.2 million in 2017.
  • Expats who emigrated from Greater China and the Indian subcontinent make for the largest target markets of 175,524 and 167,955 individuals respectively.
  • 60% of HNW expats have resided in their country of choice for five years or more. However, those who expatriated as part of a job transfer are less likely to migrate permanently.
  • 40% of HNW expats migrated to start a business, while another 24% expatriated as part of a job transfer.
  • 34% of HNW expats have been acquired via client referrals and contacts, and 20% via internal referrals.




Reasons To Buy

  • Identify key expat hubs and understand the level of competition intensity in these markets.
  • Understand the size and service requirements of different diasporas across the world.
  • Develop and enhance your client targeting strategies using our proprietary data on the effectiveness of various strategies in the HNW expat space.
  • Give your marketing strategies the edge required and capture new clients using insights from our data on HNW investors’ reasons for expatriating.
  • Tailor your product portfolio to match demand patterns across the different segments that make up the global HNW expat market.
  • Understand how best to reach out to HNW expats pre- and post-departure.
  • Understand how select competitors are successfully reaching out to HNW expats.