Face make-up primarily includes products that enhance the features of a face, conceal the blemishes, give a uniform tone to the skin and affect the overall personality of a person. Nowadays, face make-up products are easily available and are mainly used by females. Face make-up also represents a crucial aspect for all artists such as actors, dancers, etc. as it assists in creating the appearance of the characters that they portray in a production. According to IMARC Group’s latest report, titled “Face Make-up Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global face make-up market reached a value of US$ 27.45 Billion in 2017.

Improving GDP has led to changes in lifestyles and increased disposable incomes which represent the key factors driving the face make-up market. Nowadays, consumers look forward to establish their style quotient, and enhance their inherent beauty and facial features with the help of face make-up. Additionally, an increasing number of product variants are creating a wider consumer base, leading to a rise in the demand for face make-up products. Moreover, the influence of social media has augmented the interest in face make-up products, particularly among teenagers. Owing to the aforementioned factors, the market is expected to reach a value of US$ 35.14 Billion in 2023, growing at a CAGR of more than 4.2% during 2018-2023.

The report has segmented the market on the basis of type, including foundation, face powder, blush, concealer, bronzer and others. Amongst these, foundation represents the largest product type. On the basis of the distribution channels, the market has been segmented into retail and online. Region-wise, Europe dominates the global face make-up market, followed by North America, Asia-Pacific, Latin America, and Middle East and Africa. The report has also analysed the competitive landscape of the market with some of the key players being L’Or?al, LVMH Mo?t Hennessy Louis Vuitton SE, Coty Inc., Kao Corporation and Oriflame Holding AG.

This report provides a deep insight into the global face make-up market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the face make-up industry in any manner.

Key questions answered in this report:

  • How has the global face make-up market performed so far and how will it perform in the coming years?
  • What are the key regions in the global face make-up market?
  • Which are the popular product types in the global face make-up market?
  • What are the various stages in the value chain of the global face make-up market?
  • What are the key driving factors and challenges in the global face make-up market?
  • What is the structure of the global face make-up market and who are the key players?
  • What is the degree of competition in the global face make-up market?
  • How is face make-up manufactured?