The corporatewear clothing market is completely different from the consumer retail market. Corporatewear is a business to business sale at wholesale prices, providing clothing for employees that is given to them free to wear by their employer. Consequently, the accepted way of evaluating it is by using adult employed population, the number of them given corporate clothing, and the units issued freely each year.
With this latest report using that method, for 2017 the global corporatewear market size was 862m garments worth US$12,100m at wholesale prices. This is approximately 7% of the wholesale value of the clothing retail industry, and therefore an important sector for marketers and for garment and fabric suppliers.
There are five accepted corporatewear product definitions which are:
- General workwear
- Health workwear
- Corporate career clothing
- Promotional casual clothing
There is much overlap between these definitions, indeed just-style is now of the view that product categories are so blurred that they add no further value to understanding the workwear market. How the garment is sold provides a better perspective.
This 2018 edition of the corporatewear report focuses attention on two subjects:
- Industrial corporatewear, that is to say, clothes bought by employers for employees to wear at work
- Factors affecting the garment and fabric decision choices made in the corporate workwear garment selection process
The report’s unit and US$ numbers are broken down into garment categories (product types), and by the method of supply (also commonly known as route to market). Both are important because they help explain the fabric decision process. Because the fabric chosen for the garments is so important in terms of its performance (which is not the same thing as its fashionability), then what, by whom, and how the fabric decisions are made is an important feature of this latest edition.