Scope of the Report
The report titled “Global Licensed Merchandise Market: Size, Trends & Forecasts (2018-2022)”, provides an in-depth analysis of the global licensed merchandise market by value and by industry.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global licensed merchandise market has also been forecasted for the period 2018-2022, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The licensed merchandise market is significantly fragmented because of the presence of several established licensors and merchandise manufacturers. Licensors compete aggressively in terms of service, value-added benefits, and pricing.

Vendors are develop innovative and technical products to attain competitive advantage over the other players in the official merchandise market.

Yet, some prominent players are Walt Disney, G-III Apparel Group Ltd., Hasbro, Inc. and Kynetics LLC (Fanatics, Inc.). Such, key players of the licensed merchandise market Walt Disney, G-III Apparel Group Ltd., Hasbro, Inc. and Kynetics LLC (Fanatics, Inc.) are also profiled with their financial information and respective business strategies.

Company Coverage

  • Walt Disney
  • G-III Apparel Group Ltd
  • Hasbro, Inc.
  • Kynetics LLC (Fanatic, Inc.)


Executive Summary
Licensed merchandise refers to, where the owner of the product, pattern, design, text, image, etc. (the licensor) is usually paid an advance and a royalty based on a percentage of income from sales. The company selling the merchandise (the licensee) is obliged to meet certain obligations including payments, quality control and enforcement of rights. The licensed merchandise market can be segmented on the basis of industry and on the basis of product.

The global licensed merchandise market has increased at a significant CAGR during the years 2010-2017 and projections are made that the market would rise in the next four years i.e. 2018-2022 tremendously. The licensed merchandise market is expected to increase due to growth in youth population, increasing middle class population, increasing concert market, increasing jewellery market, etc. Yet the market faces some challenges such as, growing threat of piracy.