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Global Social Media Analytics Market: Overview
The report provides an in-depth analysis of the global social media analytics market for the period 2017 – 2025, wherein 2016 is the base year, data for the year 2015 is considered as historical information and the years from 2015 to 2025 is the forecast period. The report also provides compound annual growth rate (CAGR %) from 2017 to 2025 for all the segments in the scope of study. The report covers key trends prevailing in the global social media analytics market over the forecast period. The report also describes various factors impacting the global social media analytics market growth during the forecast period including market drivers, restraints, and opportunities.
Global Social Media Analytics Market: Scope of the Study
The study provides a holistic perspective on global social media analytics market growth in terms of revenue estimates (in US$ Mn) globally. The market estimates have been analyzed by taking into account the impact of various economic, political, technological, social, and legal and the existing market dynamics influencing market growth. The report would also include executive summary, providing the overview of the global social media analytics market. The report provides industry development and key market indicators for the global social media analytics market. Furthermore, report provides market attractiveness analysis, for each segment based on their CAGR and market share. The report also provides porter’s five forces analysis about the industry competition, market dynamics and the most profitable segments in the market.
Global Social Media Analytics Market: Key Segments
This research study on the global social media analytics market provides a detailed cross segment and cross country analysis based on the different segments including components and end-use industry. Based on the components, the market is segmented into software, and services. The software segment is further bifurcated into on-premise based and cloud based software. Furthermore, the services segment is bifurcated into professional services and support & maintenance, and others. Others include education services and research services. Additionally, by end-use industry, the social media analytics market is segmented into BFSI, retail, telecommunication & IT, transportation & logistics, media & entertainment, others. Others includes healthcare, and education. The report also covers profiles of major players, their growth strategies and focuses on the recent developments under the competition matrix section and includes market positioning analysis of key players operating in the social media analytics market.
The competition matrix for key players in the global social media analytics market notes their capabilities and growth potential and also benchmarks the key companies in the global social media analytics market on the basis of top line growth, market share, segment growth, infrastructure capabilities, market position, product offerings, R&D focus and future outlook.
Global Social Media Analytics Market: Competitive Landscape
Under the company profiles section, the report also includes an overview of the players operating in the market, the annual revenue generated by them in the past two or three years, SWOT analysis, regional breakdown and their relevant business segment revenue. The report also contains market share analysis of the key players in the social media analytics market for the year 2016 based on their revenues generated for the same year.
The key players profiled in this report include – Brandwatch, Adobe Systems Incorporated, Simply Measured, Inc., NetBase Solutions, Inc., Crimson Hexagon, Clarabridge, Oracle Corporation, IBM Corporation, Talkwalker Inc., and Sysomos.
The global Social media analytics market has been segmented as follows:
Global Social media analytics market, by Components
- On-premise based
- Cloud based
- Professional services
- Support & maintenance
Global Social media analytics market, by End-use Industry
- Telecommunication & IT
- Transportation & Logistics
- Media & Entertainment
Global Social media analytics market, by Geography
- North America
- The U.S.
- Rest of North America
- The U.K
- Rest of Europe
- Asia Pacific (APAC)
- Rest of APAC
- Middle East and Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- South America
- Rest of South America