Mobile games have become the most influential segments of toys and games, accounting for 20% of sales in 2016 and with an expected CAGR of 13% over the period to 2021. This growth has had a ripple effect across toys and games, as traditional toys attempt to fight increasing age compression, while video game companies shift more of their portfolio into the mobile space. Mobile gaming will spread its influence further as nearly every child will now grow up in a household with smartphone access.

Euromonitor International’s The Rising Influence of Mobile Gaming on Toys and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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