Global E-Commerce Market

Market Overview
The e-commerce market is growing at a healthy clip, although the online retail market is still battling a slowdown in overall growth. Global eCommerce market has grown dramatically over the past few decade, and the good news for eCommerce businesses is that there doesn’t look like there will be a slowdown anytime soon. E-commerce industry adopt multiple promotional plans, for instance, prime loyalty programme of Amazon makes three-fold jump in orders from members while its arch-rival Flipkart has less promoted loyalty programme called Flipkart First. Flipkart, E-commerce marketplace has hired one of the big four audit firms to prepare for its initial public offering (IPO) on the Nasdaq and Flipkart has acquired AdIQuity, a leading mobile ad network company in Bangalore keeping M&A as a key focus.
Market Segmentation

  • By Company Type
  • ·Pure Marketplace (Alibaba, eBay)
  • ·Hybrid Marketplace (Amazon,
  • ·Brand (Apple, Xiomi, Dell)
  • ·Retail Chain (Suning, Wal-Mart)
  • By End User Industry
  • ·Retail

? Consumer Electronics
? Books
? Apparel
? House Hold Goods
? Packaged Goods
? Groceries
? Cosmetics
? Others ( Toys, etc)

  • ·Travel and Tourism
  • ·Automotive
  • ·Entertainment/Media
  • ·Healthcare

? E-Health Services
? Telemedicine
? E-Prescription

  • ·Others (Telecom, etc)
  • By Geography
  • ·North America (US, Canada) {Market Share (%), Market Size (USD Billion), Adoption Rate (%)}
  • ·Europe (UK, France, Italy, Germany, Spain, Hungary, Sweden, Russia, Poland and Rest of Europe) {Market Share (%), Market Size (USD Billion), Adoption Rate (%)}
  • ·Middle East and Africa (GCC Countries, North Africa, South Africa and Rest of Middle East & Africa) {Market Share (%), Market Size (USD Billion), Adoption Rate (%)}
  • ·Latin America (Brazil, Mexico and Rest of Latin America) {Market Share (%), Market Size (USD Billion), Adoption Rate (%)}
  • ·Asia Pacific (China, Japan, India, Singapore, South Korea, Australia, New Zealand and Rest of Asia-Pacific) {Market Share (%), Market Size (USD Billion), Adoption Rate (%)}
  • ·Rest of the World {Market Share (%), Market Size (USD Billion), Adoption Rate (%)}

Growth Drivers and Challenges
Combination of rising internet penetration, a drop in data access costs, a shift to smartphones, and a flow of credit to consumers and micro enterprises are enhancing the eCommerce market. In addition, inflexion in online shopping among consumers, product localization, continued growth in SaaS systems, increased backing in technical solutions are the major drivers of eCommerce market.
Varying compliance procedures around the world, amidst devaluations, funding crunch, demonetization like government policies, lack of technological infrastructure in emerging markets, fraud and credit risk, content development in local languages, less internet penetration in developing economies restricts the customers from making an online purchase are the factors that tend to hinder the eCommerce market.
Market Size and Forecast (2016-2024)
According to UNCTAD, the global eCommerce market is worth around USD 22.1 trillion in 2016, comprising of business to business (B2B) revenue and business to consumer (B2C) revenue.
In 2016, eCommerce retail sales account for 15% of all retails sales globally. This accumulates to a total of USD 2.24 trillion revenue in 2016, up from USD 1.99 trillion in 2015. It is predicted that this growth will continue to increase with an estimated revenue value of USD 5 trillion by 2024 in global retail eCommerce market.
China has the largest eCommerce market i.e. USD 1.01 trillion in 2016 and with the considerable growth rate tends to reach the valuation of USD 3 trillion by 2024 owing to increase in online buyers. eCommerce driver in China is Alibaba. United States is the second largest market for eCommerce with valuation of USD 390 billion in 2016, followed by The UK (USD 165 billion), Japan (USD119 billion), Germany (USD 105.7 billion), France (USD 71.5 billion), South Korea (USD 36 billion), Canada (USD 21 billion), Russia (USD 16 billion), Brazil (USD 15 billion) with India (USD 14.45 billion), Poland (USD 6.2 billion) and Middle East (USD 30 million) as the emerging markets of eCommerce industry.
Business Strategies
As Amazon operates in India through its Indian arm, Alibaba has bought significant stakes in digital wallet Paytm and e-commerce portal Snapdeal. Alibaba’s largest shareholder, Softbank, also recently picked up a stake in Flipkart.
Creating different brands and expanding into manufacturing and taking a chance on creating your own products and efforts to establish and enhance the core business and expand to global eCommerce markets would help in sustaining the growth.
53% of global internet users have made an online purchase in 2016, i.e. approx 1 billion users and 65% of the consumers would purchase globally rather than locally if price is offered right. In 2016, traffic sources that drive sales globally showed that a staggering 25% leads come from email and organic traffic remained the top lead generator at 24% while cost-per-click (CPC) is third at 20% and 60% of customers prefer to receive coupons, promotion and discount via email.
Content is important if you want to hit it big. Video content has proven to leave the biggest and positive impression on the consumer. Customer service, better price, mobile responsiveness, email marketing, quick order fulfillment are the other keys to hit the market.
Key Market Players

  • Alibaba
  • ·Synopsis
  • ·Business Strategy
  • ·Product Portfolio
  • ·SWOT Analysis
  • eBay
  • Flipkart
  • Myntra
  • Rakuten
  • Amazon
  • Apple
  • Xiomi
  • Dell
  • Suning
  • Wal-Mart
  • Google
  • PayPal
  • Barnes & Noble
  • Best Buy
  • Costco
  • Groupon
  • J. C. Penney
  • Kohl’s
  • Liberty Interactive
  • MasterCard
  • The Home Depot

Scope Background
Market Synopsis
Market Segmentation
Global E-Commerce Market is segmented as follows:

  • By company type (Market Size, Demand Analysis and Growth Analysis)
  • By end-user industry (Market Size, Demand Analysis and Growth Analysis)

Global E-Commerce market report covered insights of below mentioned regions:

  • North America (U.S., Canada) {Market Size, Growth Analysis and Opportunity Analysis}
  • Latin America (Argentina, Mexico, Brazil and Rest of Latin America) {Market Size, Growth Analysis and Opportunity Analysis}
  • Europe (Germany, Italy, Spain, France, The U.K., Netherlands, Sweden, Hungary, Russia, Poland, Rest of Europe) {Market Size, Growth Analysis and Opportunity Analysis}
  • Asia-Pacific (China, India, Singapore, Japan, Australia, New Zealand, South Korea and Rest of Asia Pacific) {Market Size, Growth Analysis and Opportunity Analysis}
  • Middle East and North Africa (MENA) {Market Size, Growth Analysis and Opportunity Analysis}
  • Rest of World {Market Size, Growth Analysis and Opportunity Analysis}

Market Dynamics: Growth Drivers, Restraints and Opportunities

  • Risk Factors
  • Regional Variations
  • Recent Trends and Developments

Key Market Players

  • Synopsis
  • Business Strategy
  • Product Portfolio
  • SWOT Analysis

Porter’s Five Force Model
Market Landscape: Competition and Beyond
Market outlook for business players and entry level players to ascertain their business in dynamic ecosystem
Expert Analysis
Concluding Remarks