This deliverable analyzes the global combine harvester machinery market for select countries and provides a global combine harvester machinery market forecast, discusses market drivers and restraints, challenges and opportunities, and the competitive landscape from 2016 to 2024. The study covers 5 key regional markets—North America, Latin America, Europe, Asia-Pacific, Africa, and ROW—and provides forecasts for each of them till 2024. It also provides the Mega Trends and evolving technologies in the market. Connected and autonomous combine harvesters with advanced precision agriculture technology components will be a strong trend in the markets in North America and Europe. These regions have high demand for high horsepower machines equipped with technologies such as aerial inspection, crop modeling, remote machine management, field planning, and sensors to provide farm data analysis and monitor field condition.

Meanwhile, Asia-Pacific and Africa are expected to drive the demand as farm mechanization is lower than 60% in these regions. Pursuing emerging markets will be the immediate target for established vendors, especially in India, China, and Africa as they provide next waves of opportunity through vast potential of the market. The ongoing promotion and support of increasing mechanization of small-scale farms from central and regional governments will propel the market growth. Unavailability of farm labor, government subsidy programs, and favorable credit policies will boost farm mechanization.

OEMs have been working toward technology fitment in a wide range of combine harvester models and actively working toward launching connected and autonomous combines, which will improve overall combine harvester adoption. OEMs are also expected to invest toward making technologies and precision agriculture more economically feasible. Products that deliver value in terms of cost of ownership will be preferred over feature-rich premium products.

Research Scope
The geographic scope of the study is global, which covers 12 key regional countries—US, Canada, Brazil, Germany, France, Russia, Turkey, South Africa, Algeria, China, India, and Thailand.

Research Highlights
Companies mentioned in the competitive landscape of this study include AGCO, Sampo Rosenlew, CLAAS, CNH Industrial, YTO Group, John Deere, KUBOTA, Mahindra & Mahindra, SAME Deutz-Fahr, TAFE, YANMAR, Rostselmash

Key Issues Addressed
  • What is the existing market structure of combine harvester equipment across the globe?
  • Which are the emerging markets for combine harvester and why?
  • What are the growth drivers, challenges, and opportunities in this global market?
  • What are the technology trends across the global market?
  • What is the outlook for the global combine harvester market in 2024?