COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic


"Pack-Track Seize+Adapt Case Study: Wider opportunities for a closure with a pouring chute", uses GlobalData’s Pack-Track packaging innovation tool to take a closer look at a pack format used in Austria by Wiberg for its Wiberg at Home range of seasoning mixes, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData’s Pack-Track packaging innovation tool and takes a closer look at a closure with an integral dispensing chute, used for a seasoning product, and considers how the format could cross over into other categories.


  • Discusses key features and packaging benefits of Wiberg at Home seasoning mix in a pack with a closure that has an integral dispensing chute.
  • Examines how this pack format taps into consumer trends within GlobalData’s TrendSights framework.
  • Explores how this easy-to-use means of packaging could be applied to other product categories.

Reasons To Buy

  • Use GlobalData’s Seize+Adapt Case Studies to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.