“OLED market is expected to grow at a CAGR of 15.2% between 2017 and 2023.”
The global OLED market was valued at USD 16.58 billion in 2016 and is expected to reach USD 48.81 billion by 2023, at a CAGR of 15.2% between 2017 and 2023. The key factors driving the growth of the market include the rapid adoption of OLED displays in smartphones and the growing investments in technology and manufacturing facilities. The growth of the market is further driven by positive user experience pertaining to OLED devices, advancements in technology and benefits offered by the technology, and government support with regard to OLED lighting research. However, the market growth is restrained by the high growth of the market for micro-LED and direct-view LED display technologies, and low market acceptance of OLED lighting fixtures.

“OLED display market for automotive applications is expected to grow at a high rate between 2017 and 2023.”
The display market for vehicles, televisions, and signage/large format displays is expected to grow at a high rate during the forecast period. An AMOLED display is used in Audi’s R18 as a digital rare-view mirror. BMW A8 includes an OLED display for passengers in the back, which can be used to control the car’s infotainment systems. In January 2015, Continental AG (Germany) unveiled flexible AMOLED displays for the automotive sector. LG Display is developing a full HD, 12.3-inch curved plastic-based flexible OLEDs for automotive applications. The company has collaborated with Tesla, Cadillac, and Mercedes, and expects to manufacture these display panels and make them commercially available by 2018. LG dominates the OLED display market for television and signage applications. The company has launched various models based on OLED panels. Samsung Display showcased new OLED prototypes for automotive applications at SID 2016.

“The demand for flexible OLED display panels is expected to increase rapidly between 2017 and 2023.”
Flexible display panels held a lower market share compared rigid display panels in 2016; however, the market for flexible display panels is expected to grow at a high rate during the forecast period. With the increasing use of flexible display panels in smartphones and smart wearable devices, and their potential use in other applications such as TVs, signage displays, and vehicles, flexible displays are expected to drive the growth of the overall market during the forecast period.

“OLED market in North America is expected to grow at a high rate between 2017 and 2023.”
The market in North America is expected to grow at a high rate between 2017 and 2023; however, APAC held the largest share of the overall market in 2016. The increasing demand for OLED display panels from the world-leading smartphone vendor Apple (US) is contributing to the growth of the market in North America. Being the world’s largest consumer of display panels, Apple may use OLED displays in its iPad and laptops as well. APAC accounted for the largest share of the OLED market in 2016 owing to the presence of several display panel manufacturers such as Samsung Display (South Korea), LG Display (South Korea), AU Optronics (Taiwan), Japan Display (JDI) (Japan), and Sharp (Japan) in the region. These players have their major manufacturing facilities across several countries in APAC. In addition, brand customers such as smartphones and tablet vendors, TV and signage display manufacturers, NTE device vendors, and various other vendors have their headquarters based in APAC.

In the process of determining and verifying the market size for several segments and subsegments of the OLED market, extensive secondary research and primary interviews with key people have been conducted. Break-up of the profiles of primary participants has been shown below:

  • By Company Type: Tier 1 – 45%, Tier 2 – 25%, and Tier 3 – 30%
  • By Designation: C-Level Executives – 35%, Directors – 50%, and Others – 15%
  • By Region: APAC – 50%, North America – 30%, Europe - 15%, and RoW – 5%

The geographical segmentation in the report covers 4 major regions: North America, Europe, Asia Pacific, and RoW. The report also profiles major players in the market. Some of the major players in this market are Samsung Electronics (South Korea), LG Display (South Korea), AU Optronics Corp. (Taiwan), Universal Display Corp. (US), Acuity Brands (US), OLEDWorks (US), BOE Technology (China), Tianma Microelectronics (China), and Konica Minolta Pioneer OLED (Japan).

Reasons To Buy the Report:
From an insight perspective, this research report has focused on various levels of analysis?industry analysis (industry trends), market ranking analysis of top players, supply chain analysis, and company profiles, which together comprise and present the basic views on the competitive landscape; emerging and high-growth segments of the OLED market; high-growth regions; and market drivers, restraints, opportunities, and industry-specific challenges.

The report provides insights on the following pointers:

  • Market Penetration: Comprehensive information on products offered by the top players in the global market
  • Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and product launches in the market
  • Market Development: Comprehensive information about lucrative emerging markets – the report analyses the markets for OLED across regions
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the global market
  • Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the global market