The beacons technology market is experiencing an advanced rate of growth over the past couple of years due to an increasing demand for beacons for providing location-based marketing solutions from the retailers. The beacons technology market has witnessed a high growth rate owing to the increase in the IoT spending, a rise in the demand for beacons to provide location-based marketing, and development visions for smart cities across the globe. Recent innovations in beacon standards, protocols, and services have enabled the beacons technology to reach a wider segment of consumers in the industry. Companies are developing various software for beacon-enabled proximity platforms, such as content management system, analytical system, mobile apps, firmware, and Software Development Kits (SDKs), among others, to make the beacons system cost-effective, durable, and efficient. This, in effect, is expected to increase competition in the near future as well as facilitate the utilization of beacons for varied applications. Increasing market penetration of beacons technology in emerging sectors: airport, railways, real estate, automobile, and hotel, continued advancements in Bluetooth technology, and beacons gaining traction in enterprises for Industry 4.0 are the major factors which are expected to create lucrative opportunities for the market in the next five years. In terms of revenue, the beacons technology market generated $519.6 million in the year 2016.
Following points provide a concrete description of the report content and the topics covered in the report:
- What is the size, in terms of revenue and volume, of beacons technology market in 2016, and growth rate during the forecast period, 2017-2026?
- What is the market size of different protocol types, including iBeacon, Eddystone, and others for beacons?
- What was the market value of different end users of beacons in 2016?
- What is the size of beacons technology market on the basis of different geographical regions and respective leading nations? What is the market size of different end users of beacons operating in these regions?
- What are the key trends and opportunities in beacons technology market, across different regions and respective countries?
- What are the major driving forces that tend to increase the demand for beacons during the forecast period?
- What are the major challenges inhibiting the growth of the global beacons technology market?
- What kinds of new strategies are being adopted by existing market players to make a mark in the industry?
- What is the competitive strength of key players in the beacons technology market by analyzing through market share analysis and competitive benchmarking model?
- The report also provides industry insights through patent analysis, value chain model, product, and pricing analysis as well as details about emerging companies (startups) in beacons technology market
- How attractive is the market for different stakeholders present in the market by using Porter’s Five Forces model?
- Additionally, detailed analysis and profiling of key market players have been covered in the report. Furthermore, company profile section covers the business financials, company snapshots, key products & services, major developments, SWOT analysis and future programs (if any) of 16 leading players in the market