The Dutch confectionery sector was valued at US$2,656.1 million in 2018. The Dutch confectionery sector is poised to register value growth at a CAGR of 4.5% over the 2018-2023 period. Furthermore, consumption will continue to be an important driver for the Dutch economy. Unemployment is nearing an all-time low and the government has plans to reduce household taxation. Nevertheless, the Dutch economy may be negatively impacted as a result of the US-China trade tensions, political unrest in Italy, and Brexit.

The report "Top Growth Opportunities: Confectionery in the Netherlands", provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in the Netherlands through detailed and robust data, expert insight, and case studies.

This report uses a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides -

  • Key consumer demographic groups driving consumption within the Japan market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs

Companies mentioned: Albert Heijn, Jumbo, Lidl, Aldi, Plus, Shell (Deli2go), Texaco (GO shops - the fresh way), On the Run, Gall & Gall, Keurslager and Vivant, among others


  • The Dutch confectionery sector ranked eighth in terms of per capita expenditure in US dollar terms, larger than China and India, in 2018.
  • Consumers seek more ’clean label’, organic, free-from items, therefore leading the food industry to bring out items that contain less fat, less sugar, and salt in order to retain customer loyalty.
  • The overall Dutch confectionery sector grew from US$2,385.2 million in 2013 to US$2,656.1 million in 2018.
  • The Dutch confectionery sector recorded value growth exceeding volume growth across all confectionery categories during 2013-2018, signalling that consumers are seeking products of higher value and quality.

Reasons To Buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Netherland’s Confectionery consumers. This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.