COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic


Global wealth market is on a continuous growth path. Worldwide liquid onshore assets will exceed $100tn by the end of 2017. However, the market is not homogenous: rates and reasons for growth differ between affluent segments, the level of economic development in any given nation, and local conditions. This means that understanding not just the actual size of a market, but also all of the above factors is crucial for wealth managers expanding to new countries and developing client targeting strategies.

At the end of 2016, worldwide liquid assets held onshore by affluent individuals (those with assets exceeding $50,000) totaled $92.4tn. 2017 will see 5.4% growth, adding another $5.3tn to the global affluent wealth market. Although combined, the mass affluent and HNW segments represent only 7% of the global population, their assets currently account for almost 95% of global liquid wealth. Most assets are in the hands of mass affluent individuals, which is the largest market in terms of liquid assets.

Critical success factors

  • Understand the needs of different affluent segments - Competitors, even if focused on HNW clients, must not ignore the fact that the majority of the population remains mass affluent. This customer segment is likely to become HNW in the future - either by growing their wealth, or through inheritance. Hence, building engagement with this segment is essential.
  • Understand the regional context - Regional markets differ significantly from one another. Local asset distribution, investment preferences, and economic situations should be analyzed in depth before opening new offices and advising clients on their offshore wealth.
  • Choose investment products carefully - Advisors need to be aware of the characteristics of each single market as well as the international regulatory environment, in order to market the best products to their clients.

"The Global Wealth Market in 2017" report analyzes the global wealth and retail savings and investments markets, with a focus on the HNW segment. The report is based on our proprietary datasets.

Specifically, this report provides the following -

  • Sizes the affluent market (both by number of individuals and the value of their liquid assets) using our proprietary datasets.
  • Analyzes which asset classes are favored by global investors and how their preferences impact the growth of the total savings and investments market.
  • Examines HNW clients’ attitudes towards non-liquid investments, such as property and commodities.
  • Identifies key drivers and booking centers for offshore investments.


  • The wealthiest individuals grow their assets faster than the rest of the population, with the $10m+ segment forecast to experience the highest growth rate in the coming years.
  • Despite increasing capital market volatility, investors’ appetite for equities will continue to grow faster than other asset classes.
  • Inequality in wealth distribution is clearly seen in emerging markets in particular, where nearly 96% of liquid assets are held by just over 3% of the population.
  • The US is and will remain by far the biggest wealth market in the world. Asia Pacific economies will lead the growth of liquid asset pots in developing markets.
  • The Swiss remain the wealthiest in terms of value of savings per individual, but as growth is slowing down in Western Europe in general by 2021, the US will lead the way.

Reasons To Buy

  • Benchmark your share of the global wealth market against the current market size.
  • Forecast your future growth prospects using our projections for the market to 2021.
  • Identify your most promising client segment by analyzing the penetration of affluent individuals globally.
  • Review your offshore strategy by identifying HNW motivations for offshore investments and their preferred booking centers.