COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic

Global Smart Toys Market: Overview

Smart toys makes for a market in its nascent stage, wherein the development of niche products, especially due to the emerging possibilities with the Internet of Things (IoT) and artificial intelligence (AI), is opening vast new opportunities. Recognizing the strong potential for the future, this report on the global smart toys market has been compiled by a group of professional market research analysts, highlighting and analyzing the micro and macro aspects and providing a thorough study to its targeted audiences.

Global Smart Toys Market: Key Research Aspects

This report on the global smart toys market analyzes the current and future prospects of the market. The report consists of an elaborate executive summary that includes a market snapshot, providing overall information of various segments and sub-segments. This research is a collaboration of two parts, primary and secondary research. While the primary research constructed a major chunk of our research efforts. It included collection of information from telephonic interviews and conversations via e-mails with industry experts and opinion leaders.

On the other hand, secondary research essentially focused on studying company annual reports and their official websites, recent press releases, and stock analysis presentations. Our analysts also dug through various international and national databases to extract quantitative and qualitative data. This report on the global smart toys market offers market size in terms of US$ mn for each product, device, wireless communications technology, and geography segment and sub-segment for the period from 2017 to 2022, considering the micro and macro environmental factors. Growth rates for each segment within the global smart toys market have been determined only after a thorough assessment of past trends, future trends, demographics, technological developments, and regulatory requirements.

The market dynamics sections reveals a detailed qualitative analysis of factors that are expected to favor or obstruct the market growth and future opportunities has been provided in the market overview section. This section of the report also comprises market attractiveness analysis, aiming to provide an elaborate analysis of the overall competitive scenario in the global smart toys market.

Global Smart Toys Market: Segmentations

On the basis of the type of toy, this report segments the global smart toys market into app-enabled mechanical toys, voice or image recognition toys, screenless toys, toys-to-life, puzzles and building games, health-tracking toys or wearables, and others. Based on interfacing device, the market for smart toys has been classified into tablets, smartphones, consoles, and drones, whereas on the basis of wireless communications technology, the market has been categorized into Bluetooth, Wi-Fi, RFID or NFC, and others.

Geographically, the report takes stock of the potential of smart toys market in the regions of North America (U.S. and Canada), Europe (Germany, France, U.K., Italy, Spain, and Nordic), Asia Pacific except Japan (India, China, Thailand, Malaysia, Singapore, and Australia), the Middle East and Africa (GCC countries, South Africa, Israel, and Nigeria), and in the country of Japan. For each of these regions and country, the report provides revenue comparison based on toy type, interfacing device, and wireless communications technology.

Global Smart Toys Market: Competitive Landscape

Genesis Toy Co. Ltd, Activision Blizzard Inc., the Hasbro Inc., Fisher-Price Inc., LeapFrog Enterprises, Inc., Spin Master Corp, Reach Robotics Ltd, Seebo Interactive Ltd, Wow Wee Group Ltd, and SmartGurlz ApS are some of the key companies in the global smart toys market that have been profiled in this report. For each individual company, the report provides business overview, product type, toy type sales data and key financials, recent strategic developments, and SWOT analysis. The competitive landscape of the report also contains a dedicated section on company share analysis by region.