This study analyzes the global truck retailing digital transformation market. Truck retailing and its business model is obsolete and is ready for an overhaul. Digitization will be the solution to help drive change in the truck retail business model and the strategies of leading OEMs/dealers. Digitalization in truck retailing will impact 5 key areas—retail evolution, customer journey, after-sales/supply chain optimization, truck as a service (TaaS), and sales operations.