This study aims to research and analyse the new era of digital transformation in the farming industry and to assess the value proposition of these new technologies that address the expectations of farmers in transforming their business practices. Adoption of agricultural technology has become imperative for farmers, as they are facing tighter farm margins and declining commodity prices. The insights generated from the usage of technology in farming operations assist farmers in mitigating cost challenges and effectively improve production per acre. The inclusion of precision farming by adopting technologies such as Sensors, Drone Imagery, and Big Data analytics will have a positive impact on farming operations. Precision agriculture is slowly and steadily making inroads into developed countries, but is yet to make a mark in emerging economies. Variable rate technologies are one of the more commonly available technologies enabling better input optimisation. Frost & Sullivan’s research shows that 85–90% of the new farm equipment sold in 2025 will have a precision agriculture component.

Research Scope
The market trends are analysed for a study period of 2016 to 2025, with the base year being 2016.Technologies covered in the study are Precision Agriculture, Big Data, IoT, and autonomous systems. Farm equipment including tractors, harvesters, and sprayers are covered under the product scope of the study. The growing trend of digitalization in farming and precision agriculture is the key focus area in this study. The precision agriculture ecosystem consists of tractor OEMs, seeds and fertilizer manufacturers, technology companies, and hardware and software companies.

Companies mentioned in the competitive landscape of this study include John Deere, KUBOTA, Accenture, IBM, Intel, Videophone, Tech Mahindra, Mahindra & Mahindra, Trimble, Cisco, AT&T, CNH Industrial, and others.

The geographic scope of the study is global, which includes: Europe (All 28 European countries), Russia, United States, Brazil, Mexico, Africa (Kenya, Nigeria, Algeria, South Africa, Tanzania, and Uganda), Asia-Pacific (India, China, Japan, Thailand, Indonesia, Vietnam, Cambodia, and Australia).

Key Questions This Study Will Answer
· What are the major trends in the adoption of digital transformation solutions and services in the farming sector?
· What are the upcoming technologies involved in the agriculture industries?
· What are the emerging business opportunities in the precision agriculture market?
· What are the major digital initiatives taken up by OEMs in the technology front?
· What are the drivers and restraints for digital technology adoption in the farming sector?
· What lies ahead for farm equipment manufacturers, Tier 1 suppliers, and IoT service providers in the digital farming landscape?