"Target Corporation-Retailer Profile with IT Spending by Geography", report provides a technology overview of Target Corporation, including its ICT spend for 2016, information on key IT decision makers, and its primary IT contracts. Furthermore, the report focuses on the IT strategies adopted by Target in order to provide actionable insights for ICT vendors and service providers, when pitching their solutions to the company.
Currently, Target operates with 1793 stores and is headquartered in Minneapolis which makes Target the second biggest retailer in the US. Target offers a variety of products in categories such as groceries, health & beauty, apparel & accessories, electronics, entertainment, homewares and furniture. In recent years, Target has implemented an innovative strategy for their physical stores and online apperance to adapt to the latest digital trends and to attract new customers.
- Target’s business still focuses very heavily on physical stores despite efforts to promote digital (online and mobile) channels
- Target implemented various digital technologies, including Radio Frequency Identification (RFID) technology, digital service ambassadors for guiding customers, mobile apps, and the Open House connected home lab for multiple connected devices in IoT environments
- Target has invested in technology and supply chain operations in order to keep pace with major competitors and try to regain its market share.
Reasons To Buy
- Get a detailed understanding of Target’s IT spending by technology and geography, and its strategic and IT related priorities. This profile can help you target the retailer with tailored solutions and access the right decision-makers.