The global protein supplement market was valued at $2,662 million in 2016, and is projected to reach at $3,946 million by 2023, growing at a CAGR of 5.7% from 2017 to 2023. Protein is a critical component of hormones, vital organs, immunity system, and nervous system. It is usually found in meat & animal products such as beef, dairy, fish, & poultry and plant-based products, which include soy, beans, nuts, & whole grains. The synthetically made high-quality protein sources include different types of protein supplements in the form of powder, shakes, and bars. Protein supplements are the food material, which help build and repair or maintain muscles, skin, and hair in the body. It also helps reduce weight, lower cholesterol, strengthen immunity, and prevent cardiovascular diseases. These are generally brought through online fitness stores due to the variety of options available and the convenience of consumers.

Increase in health-related concerns of people, which shifts their attention toward fitness centers, gyms, and health clubs majorly drives the market growth. Furthermore, rise in obesity rates and growth in disposable income are some other factors that drive the growth of the market. However, presence of cheaper substitutes, side-effects of protein supplements, and negative publicity & claims are expected to hamper the growth of the market during the forecast period. Growth in demand from health-conscious young population and introduction of protein supplements in untapped region are anticipated to provide lucrative opportunities for expansion of the market.

The report segments the global protein supplement market based on type, form, source, distribution channel, and geography. By type, the market is divided into casein, whey protein, egg protein, soy protein, and others. On the basis of form, it is classified into powder, RTD liquid, and protein bars. On account of source, the market is bifurcated into animal and plant sources. Based on distribution channel, it is categorized into supermarket/hypermarket, online stores, chemist/drugstore, nutrition store, health food store, specialist sports store, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The major strategies adopted by key players to expand their business include expansion in untapped regions and new product launches. The market players profiled in the study include Abbott Laboratories, ABH Pharma Inc., Amway Corporation, Glanbia Group, GlaxoSmithKline (GSK), GNC Holdings, Makers Nutrition, Herbalife International of America, Inc., Suppleform, and Vitaco Health.

KEY BENEFITS FOR STAKEHOLDERS

This report provides an extensive analysis of the current trends and emerging estimations & dynamics in the global protein supplement market from 2016 to 2023, in terms of value and volume.
Detailed analysis of the market by type helps understand the different types of protein supplement products that are currently in use, and the variants that are expected to gain prominence in the future.
Porter’s Five Forces analysis highlights the potency of buyers and suppliers to offer a competitive advantage to stakeholders to make profit-oriented business decisions and help strengthen their supplier & buyer network.
Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
Market share for all segments with respect to each geography is detailed in the report, which helps understand the trends in the industry.
KEY MARKET SEGMENTS

By Type

Casein
Whey Protein
Egg Protein
Soy Protein
Others (Pea, Wheat, Rice, Canola, Gelatin, Collagen)
By Form

Powder
RTD Liquid
Protein Bars
By Source

Animal Protein
Plant Protein
By Distribution Channel

Supermarket/Hypermarket
Online
Chemist/Drugstore
Nutrition Store
Health Food Store
Specialist Sports Store
Others
By Geography

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Rest of the Europe
Asia-Pacific
China
India
Japan
Korea
Australia
Rest of the Asia-Pacific
LAMEA
Brazil
KSA
South Africa
Rest of the LAMEA
OTHER KEY PLAYERS

Forever Living Inc.
Garden of Life
Melaleuca Inc.
New Vitality
Nu Skin Enterprises, Inc.
Shaklee Corporation
USANA Health Sciences
Vitacost.com, Inc.
Isostar
Atlantic Multipower UK Limited
Dalblads
*The above list of players are not profiled in the report, but can be added as per client interest.