The global user and entity behaviour analytics market is growing with a CAGR of 47.1% during the forecast period 2016-2023. UEBA (User and Entity Behaviour Analytics) is portrayed as the use of advanced analytics to design component activity, for example, servers, gadgets, users, applications, and so forth and register threat to recognize security inconsistencies against those baselines. UEBA is novel class of security technology which is employed to recognize next-generation security threats that penetrate conventional firewalls, anti-malware and other perimeter systems. The major factor impacting the global user and entity behaviour analytics market is rising demand for analytics solutions and development in technology, increasing adoption of Real-Time Analytic, increasing demand to avoid insider threats posed by users and lack of trained security experts acts as major drivers for the global user and entity behaviour analytics market. Furthermore, the major challenge for the market is limited security budget allocation by organizations.

The global user and entity behaviour analytics market is segmented into type, deployment model, and vertical. The type segment is sub segmented into software and services where the service segment is sub segmented into implementation and on-going optimization. The software segment is sub segmented into insider threat, data loss prevention, compromised credentials and others. The data loss prevention software type in the global user and entity behaviour analytics market is growing with and increasing CAGR during the forecast period 2016-2023. Data loss prevention solutions allow businesses to lessen risks from insider threats and cyber-attacks by means of improved products which trail data on real-time basis. This real-time tracking of data is leveraged by various key players, such as Securonix, and Splunk Inc. that has aided them to attain top position in the global user and entity behaviour analytics market. The deployment model is segmented into on-premises and cloud. Furthermore, the vertical segment of global user and entity behaviour analytics market includes Financial Services & Insurance, Retail & E-Commerce, IT & Telecom, Energy & Utility, Defense & Government, Healthcare and Others.

Geographically, the global user and entity behaviour analytics market is segmented into North America, Europe, Asia Pacific, and rest of the world. North America held the maximum share in the global user and entity behaviour analytics market in the year 2016. Asia Pacific is anticipated to be the fastest growing region in the global user and entity behaviour analytics market during the forecast period 2016-2023. For example fastest growth in the usage of mobile and web applications in the region which is the major source for the cyber attackers and the demand to defend these applications from vulnerabilities are growing the Asia Pacific market. The major players in the global user and entity analytics market are Bay Dynamics, Gurucul, Splunk, Inc., Securonix, Varonis Systems, Inc., Exabeam, Inc., Niara, Inc., Sqrrl Data, Inc. and Others.