The data discovery is a component of business intelligence which is used by end users to visualize the data precisely and efficiently. The data discovery is an individual operated process which includes the search of items and patterns in a specific data set. The data discovery tolls mainly include the visual tools consisting of geographical maps, heat maps and pivot-tables which in turn makes the process intuitive and fast to find patterns or specific items. The data discovery market facing challenges related to privacy & security concerns.. The key factor which is restraining growth of the data discovery market is uncertainty in return on investment. The key drivers of the data discovery market include the enhancing trends of the self- service tools.
The data discovery market is segmented on the basis of components, applications, deployment model, organization size and verticals. The component segment is further sub-segmented into software and services. The Verticals segment is further sub-segmented into Banking, financial services and insurance, Government and defence, Healthcare and Life sciences, retail and e-commerce, Manufacturing, Energy and utilities, Transportation and Logistics, Telecommunications and IT and others. The deployment model segment is further sub-segmented into on-premises and cloud. Applications segment is further sub-segmented into Risk management, Customer experience management, social network analysis, Cost optimization, Supply chain management and procurement, sales and marketing Optimization equipment, Assets management and Others. The organization size segment is further sub-segmented into Small and Medium Businesses and large enterprises. On the basis of geography, the data discovery market is segmented into North America, Asia-pacific, Latin America, Europe, Middle east & Africa and Rest of the world.

The small and mid-size businesses are foreseen to hold the most elevated reception rate in view of the accessibility of less cost of cloud arrangement choices. The manufacturing industry is anticipated to grow with the highest rate considering the forecasted years are foreseen to hold the most elevated reception rate in view of the accessibility of less cost of cloud arrangement choices.

The major players which operate in the data discovery market are Birst Inc., Clearstory data, Cloudera Inc. data watch corporation, Datameer Inc., Microstrategy Inc., Oracle corporation, Platfora, qlik technologies inc, SAP SE., Tibco Software Inc and Tableau software Inc. The organizations in the data discovery adopt the strategic initiatives which includes mainly the mergers & acquisitions, Collaboration, Partnership and expansion. The Cloudera Inc. adopted the strategy of expansion and it made an investment of $130 million in the year 2015 to expand it operations across the territorial region of North America.