The outdoor advertising market is witnessing a shift from traditional billboards to innovative 3D, multi-faceted prismatic billboards. Technological advances in the field of outdoor advertising are replacing static billboards and posters with digital signage, wallscapes, innovative displays and wraps. Oversized digital billboards attract the attention of passerbys. Moreover, billboards are being developed to integrate audio visuals to arouse attention and memory of target audiences. Such innovative billboards are being placed to view live events and sports in airports, roads and other means of transportation.

Billboard & Outdoor Advertising Market Global Report 2017 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global billboard & outdoor advertising market.

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Where is the largest and fastest growing market for billboard & outdoor advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The billboard & outdoor advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider billboard & outdoor advertising market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
  • The billboard & outdoor advertising market section of the report gives context. It compares the billboard & outdoor advertising market with other segments of the billboard & outdoor advertising market by size and growth, historic and forecast. It analyses Expenditure Per Capita, Billboard & Outdoor Advertising Indicators Comparison, Billboard & Outdoor Advertising Enterprise And Employee Comparison


Markets covered: Bulletin Billboards, Poster Billboards, Alternative And Other Leased Displays, Street Furniture And Other Urban Furniture Fixture Displays, Transit Displays

Companies mentioned: jcdecaux, Adams Outdoor Advertising, Bell Media, Captivate Network, Clear Media, Limited, CEMUSA, EPAMEDIA, Fairway Outdoor Advertising, Focus Media Holding Limited.

Countries: China, India, Japan, UK, Germany, France, Italy, Spain, Russia, USA, Brazil

Regions: Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa, Oceania.

Time series: Five years historic and forecast.

Data: Ratios of market size and growth to related markets, population, GDP, Expenditure Per Capita, Billboard & Outdoor Advertising Indicators Comparison, Billboard & Outdoor Advertising Enterprise And Employee Comparison

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.